Bou­tique Ap­peal On­board Azamara Club Cruises

e abil­ity to con­nect lo­cally and en­joy an ex­cit­ing jour­ney along the way is at the heart of the Azamara cruise ex­pe­ri­ence.

LuxeGetaways - - Contents - BY MATT LONG

One of the year’s hottest travel trends is not a pri­vate jet or over­wa­ter bun­ga­lows, but it is the main­stay of the travel world – the cruise. Cruis­ing has taken on new life this past year thanks not only to re­tir­ing Baby Boomers and their de­sire to see the world, but also as a flex­i­ble travel op­tion for Gen X-ers and Mil­len­ni­als. Cruise lines are con­stantly one-up­ping each other try­ing to pro­vide the best and flashiest ex­pe­ri­ences on the high seas. Water­slides, ro­bot bar­tenders and even more over-the-top ex­trav­a­gances abound. But for the lux­ury trav­eler, the trends have been dif­fer­ent. Smaller ships, in­cred­i­ble culi­nary teams and a fo­cus on local ex­pe­ri­ences and des­ti­na­tions are what the mod­ern lux­ury cruiser cares most about – one of the cruise lines that is ris­ing to the top of this trend is Azamara Club Cruises.

If you are not yet fa­mil­iar with the brand, it is okay as an in­di­vid­ual and low-key ex­pe­ri­ence is ex­actly what they want as a com­pany; but if you want to travel the world in style and en­joy im­mer­sive ex­pe­ri­ences, then this is one cruise line to con­sider.

Ev­ery travel en­tity says they are dif­fer­ent from their com­peti­tors but, sadly, few ac­tu­ally are. Azamara is one of those rare ex­am­ples of a cruise line that is in­deed un­like most oth­ers in the in­dus­try. With only two ships in their fleet, it is easy to over­look Azamara but, as I learned, there is strength in keep­ing things small. It al­lows the cruise line to fo­cus in­tensely on the pas­sen­gers, and their travel ex­pe­ri­ences; mak­ing sure that ev­ery de­tail is taken care of, and that they have the best staff for the job. Not only is the fleet on the smaller side, so are their ships. Car­ry­ing only 690 pas­sen­gers, they are a far cry from the 4,000 per­son mega-lin­ers sail­ing to­day, but again, that is to their distinct ad­van­tage. Smaller ships al­low for greater in­ti­macy, bet­ter ser­vice and, ul­ti­mately, a bet­ter ex­pe­ri­ence for the guests. No one feels like a number, or just an­other per­son pass­ing through for the jour­ney. Cruises, in gen­eral, are an in­creas­ingly pop­u­lar op­tion for solo trav­el­ers, and Azamara makes it easy for those of us who travel as a party of one to still en­joy the high life, and not feel like the prover­bial third wheel. While the on­board ac­cou­ter­ments are in­deed im­pres­sive, they ul­ti­mately do not mat­ter though un­less they are backed up with out­stand­ing ser­vice and qual­ity.

Pho­tog­ra­phy: Azamara Club Cruises

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