It’s time for Ap­ple to take a new ap­proach to prod­uct re­leases

Prod­ucts like the Homepod and IOS 11 are ship­ping with­out key fea­tures. It could be time for Ap­ple to move be­yond an­nual re­lease cy­cles.

Macworld (USA) - - Ioscentral - BY DAN MOREN

We’ll fix it in post.” It’s a long­stand­ing joke in the pod­cast com­mu­nity—when some­body flubs a line or mis­s­peaks dur­ing record­ing, we just kick the can down the road and re­pair it in edit­ing. (For shows that ac­tu­ally do edit­ing, any­way.)

But lately it’s started to seem like a more com­mon oc­cur­rence across the tech in­dus­try, and even Ap­ple’s jumped aboard the train. We’ve seen a num­ber of places where Ap­ple an­nounced a par­tic­u­lar fea­ture ship­ping in a prod­uct—whether it be a new hard­ware de­vice or a ma­jor soft­ware up­date—only to even­tu­ally re­lease the prod­uct with­out said fea­ture, promis­ing it in a sub­se­quent soft­ware

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