The Homepod’s big­gest prob­lem isn’t Siri, it’s that it’s too much like the orig­i­nal ipod

Loy­alty is in the Homepod’s DNA, but will it be enough?

Macworld (USA) - - Playlist - BY MICHAEL SI­MON

If you watched the Grammy Awards, you saw a lot of Bruno Mars, a lot of Ken­drick La­mar, and a lot of Homepod. Ap­ple’s new smart speaker was fea­tured in sev­eral 15-se­cond ad spots through­out the show, none more prom­i­nent than the one that im­me­di­ately fol­lowed La­mar’s show-open­ing per­for­mance.

The spot ( go.mac­ fea­tured au­dio of La­mar singing “I got loy­alty” from his hit song “DNA,” which he had in­ci­den­tally just fin­ished per­form­ing. It was as well-timed as it was elec­tric, cap­i­tal­iz­ing on a blis­ter­ing per­for­mance and show­cas­ing the Homepod’s street cred. For many peo­ple, it was an in­tro­duc­tion to the Homepod that wasn’t about Siri or home con­trol or even tech—it was about mu­sic.

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