The Homepod’s biggest problem isn’t Siri, it’s that it’s too much like the original ipod
Loyalty is in the Homepod’s DNA, but will it be enough?
If you watched the Grammy Awards, you saw a lot of Bruno Mars, a lot of Kendrick Lamar, and a lot of Homepod. Apple’s new smart speaker was featured in several 15-second ad spots throughout the show, none more prominent than the one that immediately followed Lamar’s show-opening performance.
The spot ( go.macworld.com/lamr) featured audio of Lamar singing “I got loyalty” from his hit song “DNA,” which he had incidentally just finished performing. It was as well-timed as it was electric, capitalizing on a blistering performance and showcasing the Homepod’s street cred. For many people, it was an introduction to the Homepod that wasn’t about Siri or home control or even tech—it was about music.