The big win­ners and losers from Ap­ple’s new ed­u­ca­tion prod­uct in­tro­duc­tion

Who and what gained the most from the com­pany’s an­nounce­ments.

Macworld (USA) - - Contents - BY JA­SON SNELL

Ap­ple’s me­dia event in Chicago was unique, from the venue to the laser fo­cus on a sin­gle topic to the lack of a live video stream. But like all Ap­ple me­dia events, some par­ties walked away strength­ened— and oth­ers were left look­ing sad by the side of the road. Here’s a look at the win­ners and losers from the com­pany’s spe­cial event.

THE WIN­NERS

The ipad

Ap­ple hasn’t al­ways shown the kind of love for the ipad that it has for its much more suc­cess­ful cousin the iphone, but

this day was the ipad’s day to shine, and that’s an im­por­tant day in any prod­uct’s life. The ipad has gained mo­men­tum since Ap­ple split the prod­uct line in two, and both the $329 ipad (see page 37) and the pricey ipad Pro mod­els have seem­ingly sold well.

Ap­ple’s cheap­est and most pop­u­lar model didn’t just win by be­ing the cen­ter of at­ten­tion, though. It also picked up a sixth-gen­er­a­tion up­date that in­cluded a faster pro­ces­sor and, per­haps most im­por­tantly, sup­port for the Ap­ple Pen­cil ( go.mac­world.com/apnl). With that, the ipad be­came a plat­form for a col­lec­tion of sketch­ing and note­tak­ing apps that will make it that much more ver­sa­tile, whether you’re a stu­dent or not.

Teach­ers and stu­dents

Ap­ple’s hour­long event, and the hands-on ses­sions at Lane Tech Col­lege Prep High School, were love let­ters from Ap­ple to teach­ers and stu­dents. Among the prod­uct an­nounce­ments, teach­ers got a col­lec­tion of new tools to bet­ter ad­min­is­ter their classes, and stu­dents get to ben­e­fit from ad­vanced aug­mented re­al­ity fea­tures as well as the Ap­ple Pen­cil.

Chicago

Since Mac­world Expo left New York City in 2003, Ap­ple has held only one ma­jor me­dia event out­side of the San Fran­cisco Bay Area: the 2012 un­veil­ing of ibooks Au­thor in an ed­u­ca­tion-themed event in New York City ( go.mac­world.com/19ny).

In a part­ner­ship that dates from the early days of the ipad Pro, Ap­ple con­tin­ues to part­ner with ac­ces­sory maker Log­itech to build prod­ucts that Ap­ple wants to ex­ist, but not nec­es­sar­ily enough to build it­self.

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