New Mac Pro is ex­pected to launch in 2019

A new re­port gives us an up­dated time frame for Ap­ple’s all-new desk­top Mac.

Macworld (USA) - - Contents - BY JA­SON CROSS

We’ve known for awhile that Ap­ple is go­ing back to the draw­ing board with the Mac Pro. Ap­ple sig­naled as much a year ago ( go.mac­world.com/gnbn), while mak­ing sure ev­ery­one un­der­stood that the newly re­vamped model wouldn’t come that year.

In speak­ing with Techcrunch Ed­i­tor-inChief Matthew Pan­zarino ( go.mac­world. com/tced), Ap­ple straight-out con­firmed that the new Mac Pro will be a 2019 prod­uct.

Ap­ple was keen to clar­ify the date (an un­usual move for the com­pany) be­cause it doesn’t want cus­tomers who are cur­rently con­sid­er­ing the imac Pro ( go.mac­world.

com/byim) to hold off, an­tic­i­pat­ing a Mac Pro launch later in the year.

The Techcrunch fea­ture doesn’t give us much in the way of hard in­for­ma­tion about the Mac Pro re­vamp, but it’s still a fas­ci­nat­ing read. The fo­cus is on Ap­ple’s new prod­uct devel­op­ment method­ol­ogy for pro users. It all starts with the “Pro Work­flow Team,” a new unit within Ap­ple that ex­am­ines and de­ter­mines real work­flows for real pro users. The fo­cus, at first, is on vis­ual ef­fects, video edit­ing, 3D an­i­ma­tion, and mu­sic pro­duc­tion.

The Pro Work­flow Team, com­prised of real pros in these fields (some full-time, some on con­tract), find the bot­tle­necks, pain points, and in­ef­fi­cien­cies and then take that in­for­ma­tion to the en­gi­neer­ing teams. Maybe it’s a hard­ware per­for­mance lim­i­ta­tion, maybe it’s driv­ers, maybe it’s soft­ware de­sign or a bug...but Ap­ple is us­ing that in­for­ma­tion to de­sign its new Pro prod­ucts from the ground up.

It’s also good news for Mac Pro users, who have been frus­trated by some of Ap­ple’s de­sign choices around ports, key­boards, and the like. Hard­ware En­gi­neer­ing VP John Ter­nus is quoted as say­ing, “I want to be clear that the work that we’re do­ing as a part of the work­flow team is across ev­ery­thing. It’s su­per rel­e­vant for Mac­book Pros, it’s su­per rel­e­vant for imacs and imac Pros and in the end I think it helps us in di­a­logue with cus­tomers to fig­ure out what are the right sys­tems for you.”

The ar­ti­cle con­firmed again that Ap­ple still is view­ing the up­com­ing Mac Pro as a very mod­u­lar sys­tem. Tom Boger, Se­nior Di­rec­tor of Mac Hard­ware Prod­uct Mar­ket­ing: “As we said a year ago work­ing on mod­u­lar was in­her­ently a mod­u­lar sys­tem and in look­ing at our cus­tomers and their work­flows ob­vi­ously that’s a real need for our cus­tomers and that’s the di­rec­tion we’re go­ing.”

The im­pact on you at home: If you’re itch­ing for a Pro desk­top Mac, you might as well grab the imac Pro, be­cause the new Mac Pro isn’t land­ing any­time soon. How­ever, if you’re will­ing to wait, it sounds like Ap­ple is bend­ing over back­wards to make sure that its new desk­top is go­ing to sat­isfy the needs of the kinds of cre­ative pro­fes­sion­als who have grav­i­tated to­ward Mac Pro hard­ware. ■

The Pro Work­flow Team, com­prised of real pros in these fields (some full-time, some on con­tract), find the bot­tle­necks, pain points, and in­ef­fi­cien­cies and then take that in­for­ma­tion to the en­gi­neer­ing teams.

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