5 rea­sons to switch from Spo­tify Pre­mium to its new free tier

Freemium or Pre­mium? The choice isn’t so easy.

Macworld (USA) - - Contents - BY MICHAEL SI­MON

Spo­tify an­nounced a ma­jor up­grade to its mo­bile app ( go. mac­world.com/frsp) at an event at the Gramercy The­ater in New York City to­day. The ser­vice will no longer treat its free users as sec­ond-class cit­i­zens. Now, whether you’re one of Spo­tify’s 90 mil­lion free users or opt to pay $10 a month to un­lock the full ex­pe­ri­ence, your mu­sic will take cen­ter stage, with cu­rated playlists, on-de­mand lis­ten­ing, and smarter playlist cre­ation. It’s so good, in fact, some users might want to con­sider down­grad­ing to the free tier from the

pre­mium one. Here are five rea­sons why you might want to switch (and five rea­sons why you shouldn’t):


1. It’s way more per­sonal When you sign up for the free plan in­side the new Spo­tify app, you’ll be greeted with a re­designed on-board­ing screen that asks you to se­lect your fa­vorite artists. That sets the ma­chine learn­ing al­go­rithm in mo­tion, and you’ll in­stantly be greeted with a playlist of songs you might en­joy. Then, as you lis­ten, like, and hide songs, your in­vis­i­ble cu­ra­tor will be­come smarter and de­liver more per­sonal rec­om­men­da­tions ev­ery day. This is the big one. Where Spo­tify’s free users pre­vi­ously had ac­cess to all the ser­vice’s playlists, they could only lis­ten to them in shuf­fle mode. That’s chang­ing with the new app. Spo­tify will now of­fer 15 playlists a day to its free users—in­clud­ing pop­u­lar ones like the awe­some Rap Caviar mix—with un­re­stricted lis­ten­ing, mean­ing you can play the same song 100 times in a row if you’d like. Some of these playlists will be up­dated daily, oth­ers weekly, but Spo­tify prom­ises more than 750 per­son­al­ized tracks will be avail­able for on-de­mand stream­ing ev­ery day.

3. It’ll keep your playlists fresh

One of the Spo­tify app’s great­est strengths over its com­peti­tors has been easy playlist cre­ation on its mo­bile app. That’s not chang­ing with the new ver­sion—nor is the shuf­fle-only re­stric­tions on the free tier— but there is one fea­ture Spo­tify is bring­ing over from Pre­mium that might help you make bet­ter mixes. As you cu­rate your playlists, Spo­tify will con­tin­u­ally sug­gest songs based on your mu­si­cal tastes, the artists and gen­res you’ve picked, and

Spo­tify’s free tier is way more per­sonal than it was be­fore.

2. You can play songs on de­mand

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