Roy Rogers look­ing for ROYal­ists

Maryland Independent - - Business -

Roy Rogers is kick­ing off its sec­ond year of the Ul­ti­mate ROYal­ist con­test in search of its No. 1 fan. The con­test was launched last sum­mer as an ex­per­i­men­tal project to con­nect with die-hard fol­low­ers, ac­cord­ing to a press re­lease. Con­test par­tic­i­pants were given 60 sec­onds to share why they loved Roy’s in pop-up video booths at 13 store events last year. The re­gional chain re­ceived more than 150 video sub­mis­sions and thou­sands of likes on so­cial me­dia within a three month pe­riod. The search for the 2017 ROYal­ist win­ner started in mid-June and will con­tinue through Oc­to­ber. ROYal­ist par­tic­i­pants can sub­mit a 60 sec­ond video at one of over 20 com­mu­nity events through­out the Mid-At­lantic re­gion (visit http://www.roy­roger­srestau­rants. com­mu­nity for a com­plete list of events) or via Woobox at http://woobox. com/yw75h7. Roy Rogers will se­lect a ROYal­ist fi­nal­ist once a month from June through Oc­to­ber. Those five fi­nal­ists will then be in the run­ning to be­come the 2017 Ul­ti­mate ROYal­ist. The win­ner will re­ceive $5,000 and free Roy Rogers food for one year. Ear­lier this year, Roy’s se­lected the 2016 Ul­ti­mate ROYal­ist win­ner — Ju­lia New­bold from Pur­cel­lville, Va. New­bold’s story shared mem­o­ries of vis­its to Roy Rogers af­ter well-loved fam­ily boat­ing trips in South­ern Mary­land.

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