Roy Rogers looking for ROYalists
Roy Rogers is kicking off its second year of the Ultimate ROYalist contest in search of its No. 1 fan. The contest was launched last summer as an experimental project to connect with die-hard followers, according to a press release. Contest participants were given 60 seconds to share why they loved Roy’s in pop-up video booths at 13 store events last year. The regional chain received more than 150 video submissions and thousands of likes on social media within a three month period. The search for the 2017 ROYalist winner started in mid-June and will continue through October. ROYalist participants can submit a 60 second video at one of over 20 community events throughout the Mid-Atlantic region (visit http://www.royrogersrestaurants. community for a complete list of events) or via Woobox at http://woobox. com/yw75h7. Roy Rogers will select a ROYalist finalist once a month from June through October. Those five finalists will then be in the running to become the 2017 Ultimate ROYalist. The winner will receive $5,000 and free Roy Rogers food for one year. Earlier this year, Roy’s selected the 2016 Ultimate ROYalist winner — Julia Newbold from Purcellville, Va. Newbold’s story shared memories of visits to Roy Rogers after well-loved family boating trips in Southern Maryland.