Macy’s hosts event to ben­e­fit the March of Dimes

Maryland Independent - - Business -

Macy’s in­vites cus­tomers to par­tic­i­pate in its 12th an­nual Shop For A Cause char­ity event ben­e­fit­ting the March of Dimes, be­gin­ning on Thurs­day, Aug. 10 through Sun­day, Aug. 13, ac­cord­ing to a press re­lease. Macy’s Shop For A Cause is a four-day shop­ping event cre­ated to sup­port the fundrais­ing ef­forts of non­profit or­ga­ni­za­tions. Since 2006, the pro­gram has helped raise tens of mil­lions of dol­lars for thou­sands of char­i­ties across the coun­try. New this year, Macy’s part­nered with the March of Dimes to pro­duce a short film ti­tled, “First Hug,” which can be viewed on­line at ma­cys. com/SFAC.

For the sev­enth year, Macy’s has des­ig­nated the March of Dimes, the lead­ing non­profit or­ga­ni­za­tion in sup­port of preg­nancy and baby health, as its na­tional in-store and on­line ben­e­fi­ciary of Shop For A Cause. Cus­tomers will be in­vited to give $5 to the March of Dimes at their lo­cal Macy’s Store or on­line at ma­cys.com and re­ceive a sav­ings pass valid for 20 to25 per­cent off se­lect reg­u­lar-priced and sale items all week­end long. Ex­clu­sions ap­ply and of­fer dif­fers on­line, visit ma­cys.com/ SFAC for de­tails. Cus­tomers who give $5 in-store may also en­ter for a chance to win a $500 Macy’s gift card, and cus­tomers can visit par­tic­i­pat­ing stores for de­tails and the of­fi­cial rules, ac­cord­ing to the re­lease.

As part of Macy’s sup­port for the March of Dimes mis­sion to give ev­ery baby the health­i­est start in life, Macy’s is invit­ing shop­pers to write a let­ter of hope and sup­port to a fam­ily of a baby in a hospi­tal New­born In­ten­sive Care Unit (NICU) at ma­cys.com/SFAC. Shop­pers can also write a let­ter by vis­it­ing se­lect Macy’s stores from Aug. 10 through Aug. 13. Fol­low­ing the Shop for A Cause cam­paign, Macy’s and the March of Dimes will de­liver th­ese mes­sages to fam­i­lies in com­mu­ni­ties na­tion­wide.

“Macy’s has sup­ported the work of na­tional and lo­cal char­i­ties through our Shop For A Cause pro­gram for more than a decade,” said Lau­ren Ana­nia, Macy’s direc­tor of cause mar­ket­ing, in the re­lease. “To­gether with our as­so­ciates and cus­tomers, we are deeply proud to again raise much-needed funds for the March of Dimes in sup­port of fam­i­lies across the coun­try, while of­fer­ing shop­pers four days to en­joy great sav­ings.”

Macy’s has also part­nered with the March of Dimes to pro­duce a short film ti­tled, “First Hug,” which shares the morn­ing rou­tine of a mother whose baby is in the NICU, re­mind­ing view­ers that not all first hugs are the same. With 380,000 ba­bies born pre­ma­turely in the United States each year, this video il­lus­trates just one as­pect of what those fam­i­lies ex­pe­ri­ence. The video will pre­miere on­line at ma­cys.com/ SFAC, where cus­tomers can also pen their let­ter to fam­i­lies.

“Macy’s as­so­ciates and cus­tomers are go­ing the ex­tra mile to show their com­pas­sion for fam­i­lies with ba­bies born too sick or too soon by writ­ing let­ters to en­cour­age and in­spire, and shar­ing our ‘First Hug’ short film to raise aware­ness of the March of Dimes mis­sion,” says Jen­nifer Abell, se­nior devel­op­ment man­ager for the March of Dimes, in the re­lease. “For the past 20 years, Macy’s as­so­ciates and cus­tomers have raised $25 mil­lion to sup­port March of Dimes re­search and pro­grams that help give ev­ery baby the chance to sur­vive and thrive.”

Last year’s Shop For A Cause shop­ping event raised more than $74,000 to help the March of Dimes give more ba­bies in the com­mu­nity a fight­ing chance for a healthy start in life. Pro­grams for moms and ba­bies in the area that have ben­e­fited from those funds over the last year in­clude Cen­ter­ing Preg­nancy Pro­grams, Stork’s Nest, Neona­tal In­ten­sive Care Fam­ily Sup­port, and Smok­ing Ces­sa­tion Pro­grams, ac­cord­ing to the re­lease.

For more in­for­ma­tion about Macy’s Shop For A Cause or to view “First Hug,” go to ma­cys.com/SFAC.

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