THE SULTRY 26-YEAR-OLD VOCALIST CATCHES 007 FEVER
INTRODUCING NIIA, A SULTRY SINGER WITH A GOLDEN VOICE, A FETISH FOR 007, AND A LICENSE TO THRILL.
“DANIEL CRAIG IS GROWING ON ME, BUT I THINK JON HAMM SHOULD BE BOND. I DON’T CARE IF HE’S AMERICAN.”
NIIA IS A WOMAN WITH DREAMS. “My ultimate goal is to get killed in a Bond movie,” says the 26-year-old singer, whose last few years have been spent seducing audiences with her sultry update on classic jazz. “Even being an extra would be all I’d need in life.” Growing up in a music-filled home, the fashion-world favorite—whose EP Generation Blue was released last fall—trained as a classical pianist before discovering the likes of Sarah Vaughan and Billie Holiday. But it was through 007 that she found her voice. “I was living in New York, frustrated that I hadn’t finished any of my own music, and I was like, ‘I just want to sing something!’” she says. Hence, Niia’s series of pop-up, Bond-themed shows featuring a 12-person orchestra, freeflowing martinis (shaken, not stirred), a strict dress code, celeb-filled crowds, and an Aston Martin parked out front. “There’s nothing better than ‘Goldfinger.’ You hear those first two chords, and it’s like, ‘OK, I can die now,’” Niia says of the concerts, which she plans to continue while working on her debut album. As for the current Bond, she’s on the fence. “At first I hated Daniel Craig. He’s too stocky! He is growing on me, though,” she says. “But honestly, I think Jon Hamm should be Bond. And I don’t care if he’s American.”