The Art of the Sell
WORDS MATTER FAR LESS THAN PHOTOS THESE DAYS, BUT THE RIGHT ONES STILL SPEAK VOLUMES. HERE, THE PROVEN STATS AND ADVICE TO HELP WITH THE MOST SUCCESSFUL PROFILE.
1 KEEP IT BRIEF
On sites that require self-descriptions, the optimal word count is 225. “That’s the length that gives you enough space to make a sale for yourself without sounding overbearing,” says Scott Valdez, CEO of Virtual Dating Assistants.
2 EASY ON THE ADJECTIVES
“Women connect with words in an emotional way,” Valdez says, “but if you don’t provide context, you’re not going to have much success.” In other words: Don’t just say you’re adventurous; drop in a sentence about that motorcycle trip across Malaysia.
3 PLAY UP YOUR PASSIONS
“Any profile that hints at ambition or passion does markedly better,” Valdez notes. “You want to focus on your top qualities and the things that get you most excited.” Psyched about mastering that Sabbath riff or grilling the perfect steak? Mention it.
4 INCLUDE A CALL TO ACTION
Like “Message me if you know where to find the best breakfast burrito in the city” or “Hit me up if you know how to rock climb." Studies show that specific requests draw 15 percent more replies.