The Art of the Sell

Maxim - - INFORMER: ONLINE DATING -

WORDS MAT­TER FAR LESS THAN PHO­TOS TH­ESE DAYS, BUT THE RIGHT ONES STILL SPEAK VOL­UMES. HERE, THE PROVEN STATS AND AD­VICE TO HELP WITH THE MOST SUC­CESS­FUL PRO­FILE.

1 KEEP IT BRIEF

On sites that re­quire self-de­scrip­tions, the op­ti­mal word count is 225. “That’s the length that gives you enough space to make a sale for your­self with­out sound­ing over­bear­ing,” says Scott Valdez, CEO of Vir­tual Dat­ing As­sis­tants.

2 EASY ON THE AD­JEC­TIVES

“Women connect with words in an emo­tional way,” Valdez says, “but if you don’t pro­vide con­text, you’re not go­ing to have much suc­cess.” In other words: Don’t just say you’re ad­ven­tur­ous; drop in a sen­tence about that mo­tor­cy­cle trip across Malaysia.

3 PLAY UP YOUR PAS­SIONS

“Any pro­file that hints at am­bi­tion or pas­sion does markedly bet­ter,” Valdez notes. “You want to fo­cus on your top qual­i­ties and the things that get you most ex­cited.” Psyched about mas­ter­ing that Sab­bath riff or grilling the per­fect steak? Men­tion it.

4 IN­CLUDE A CALL TO AC­TION

Like “Mes­sage me if you know where to find the best break­fast bur­rito in the city” or “Hit me up if you know how to rock climb." Stud­ies show that spe­cific re­quests draw 15 per­cent more replies.

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