GREAT MO­MENTS IN SHIRTS

Maxim - - INFORMER: ROCK T-SHIRTS -

1956

The first-ever rock shirt is be­lieved to have been made by an Elvis fan club.

1964

Pro­mot­ers prom­ise $1 and a free Bea­tles shirt to all who wel­comed the band to Amer­ica at JFK air­port. 4,000 fans came.

1973

An All­man Broth­ers shirt sells so well, show pro­moter Bill Gra­ham launches the first big mu­sic merch com­pany.

1973

Dee Dee Ra­mone (né Dou­glas Colvin) meets Ar­turo Vega, who’d be­come the Ra­mones’ de­signer, T-shirt seller, and more.

1979

Bob Mar­ley be­comes the first highly prom­i­nent band leader to have his por­trait on an of­fi­cial shirt.

1982

Maiden in Texas! Maiden in Ja­pan! Iron Maiden pop­u­lar­izes a new sales idea: unique shirts for each leg of a tour.

1984

Af­ter the BBC bans Frankie Goes to Hol­ly­wood’s song “Re­lax,” this shirt blows up.

1987

Pho­tog­ra­pher Glen E. Fried­man fa­mously puts Chuck D and Fla­vor Flav in Mi­nor Threat shirts.

1990

Fugazi re­fuses to make shirts for it­self. Bos­ton merch com­pany Just Say Rock fills the void with an in­stant-clas­sic boot­leg.

1992

Kurt Cobain rou­tinely wears singer Daniel John­ston’s shirt, prompt­ing At­lantic Records to sign John­ston.

1993

Beavis and Butt-head de­but in AC/DC and Me­tal­lica logo shirts, which the bands hadn’t been mak­ing. But they soon started.

1998

Rob­bie in The Wed­ding Singer, to his ex: “Please get out of my Van Halen T-shirt be­fore you jinx the band and they break up.”

2012

Dis­ney briefly sells an un­li­censed shirt blend­ing Mickey with Joy Divi­sion’s 1979 Un­known Plea­sures. On ebay, it’s now $300-plus.

2012

Li­censed Slayer merch gets warm and fuzzy: Lo­coape be­gins an­nual Slayer ironic Christ­mas sweaters.

2014

Mor­ris­sey out­fits his band in these shirts, protest­ing his for­mer la­bel. Har­vest Records re­sponds by sell­ing the shirts.

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