GOOGLE CHAL­LENGES APPLE’S SIRI

Metro USA (New York) - - News -

5Al­pha­bet Inc’s Google said on Wed­nes­day it would make its dig­i­tal as­sis­tant avail­able on Apple Inc’s iPhone, mak­ing a play for the higher end of the smart­phone mar­ket and chal­leng­ing Apple’s Siri fea­ture on its own de­vices. The an­nounce­ment her­alds a step by Google, whose An­droid sys­tem runs on the ma­jor­ity of the world’s smart­phones, to get a foothold on Apple’s phones, which have smaller mar­ket share but are used by peo­ple who tend to spend more on tech­nol­ogy. It comes as Google, Apple and Ama­zon.com Inc are com­pet­ing to es­tab­lish the dom­i­nant voice-pow­ered dig­i­tal as­sis­tant, which many in the in­dus­try be­lieve will sup­plant key­boards and touch screens as a pri­mary way that users in­ter­act with tech­nol­ogy.

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