One com­pany is of­fer­ing New York­ers a chance to skip sta­dium and air­port lines for good.

Metro USA (New York) - - News - NIKKI M. MASCALI@MetroNewYork

If there’s any­thing New York­ers — and most peo­ple, we pre­sume — hate, it’s wait­ing. We loathe lines at the air­port, sport­ing events, gro­cery stores, train plat­forms … you get the idea. But one com­pany’s mis­sion hopes to take you from the lines to get­ting where you need to go seam­lessly.

In fact, Clear, a New York-based tech­nol­ogy com­pany, has al­ready got­ten started do­ing just that with its bio­met­rics-based iden­tity plat­form that’s be­ing used by more than 1 mil­lion mem­bers at six sta­di­ums and 21 air­ports across the U.S., with Los An­ge­les In­ter­na­tional Air­port be­com­ing No. 22 at the end of this month.

“We ver­ify our mem­bers’ iden­tity, dig­i­tize that iden­tity and turn it into a dig­i­tal to­ken,” Clear Chief Ad­min­is­tra­tive Of­fi­cer David Co­hen told Metro. “We take the bio­met­rics — their fin­ger­prints, their eyes and a high-res­o­lu­tion fa­cial photo — and that be­comes the key to their ver­i­fied iden­tity.”

Ded­i­cated Clear lanes, which al­low mem­bers to sail through much of the se­cu­rity-screen­ing process, can be found in New York at JFK In­ter­na­tional Air­port and LaGuardia Air­port, as well as Yankee Sta­dium and Citi Field.

Though it’s not us­able for train and sub­way travel, yet, a Clear en­roll­ment pop-up kiosk will be in the Gray­bar Pas­sage of Grand Cen­tral Ter­mi­nal near Track 17 through the end of July.

With Clear in five MLB sta­di­ums and one NBA arena, Co­hen said the com­pany is “hav­ing con­ver­sa­tions” with venue op­er­a­tors and leagues “all over the place” and hopes to move be­yond air­ports and are­nas.

“We’d like a time in the very-near fu­ture to give you the op­por­tu­nity to use Clear not only to get into the sta­dium, but buy con­ces­sions or your beer with your bio­met­rics,” he said.

Be­yond that, Co­hen said Clear wants us to imag­ine a world where we can walk thor­ough the store and pay for items as we put them in our cart or not be asked a zil­lion ID-re­lated ques­tions when pick­ing up pre­scrip­tions at the phar­macy.

“Any­time where you have an op­por­tu­nity to re­place that fric­tion where you have to take some­thing out of your wal­let, bio­met­rics is a se­cure, fast, more-ef­fi­cient way to make life eas­ier,” Co­hen added. “We’ll be rolling out that tech­nol­ogy very soon.”

Clear costs $179 per year, and the com­pany runs pro­mo­tions for new mem­bers. New York­ers who sign up at Grand Cen­tral will get two months of free mem­ber­ship. The Grand Cen­tral kiosk will be open through the end of July from 6 a.m. to 8 p.m. Mon­day through Fri­day and from 10 a.m. to 6 p.m. on Satur­days and Sun­days.



Clear has been cer­ti­fied by the Depart­ment of Home­land Se­cu­rity as a qual­i­fied anti-ter­ror­ism tech­nol­ogy.

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