FLOWER POWER

Michigan Avenue - - STYLE -

Alessan­dro Michele’s touch reaches from fash­ion to fra­grance with an­other strik­ing cre­ation for fall: Gucci Bloom (100ml for $124), a con­fi­dent and com­plex flo­ral scent that rein­vig­o­rates the house’s sto­ried fra­grance her­itage. Jas­mine, one of Bloom’s most promi­nent notes, is com­ple­mented by rarer aro­mas, like that of the flower of the Ran­goon creeper, which has never be­fore been used in a SHUIXPH B*URZQ LQ VRXWKHUQ ,QGLD WKH EORVVRP RSHQVBDW dusk, grad­u­ally deep­en­ing in FRORU IURPBZKLWH WR SLQN WR D GHHS UHG *XFFL %ORRP sim­i­larly evolves as you wear it, from an ini­tial flo­ral scent to a more in­tense, earth­ier tone that’s es­pe­cially suited to fall. The fra­grance is bolder and less del­i­cate than the brand’s other women’s RIIHULQJV OLNH (DX GH *XFFL (which de­buted in 1993 with its mix of cit­rus, tuberose, and lily of the val­ley) and Envy (a fresher, grassier fra­grance in­tro­duced in 1997). Bloom is, es­sen­tially, a per­fume for Michele’s mod­ern woman: fem­i­nine and beau­ti­ful but never pre­dictable or shy. (Ap­pro­pri­ately, ac­tress Dakota Johnson, artist Pe­tra Collins, and model Hari Nef are at the cen­ter of Bloom’s DGBFDPSDLJQ While the com­pany in­tro­duced its first per­fume, *XFFL 1R LQ DQG KDV had in­ter­na­tional suc­cess in the arena ever since, it has in­creased its fo­cus on fra­grance over the last decade, un­veil­ing more scents than ever be­fore, like 2009’s clean, youth­ful Flora DQG LQ WKH EROG *XFFL *XLOW\ %XW %ORRP LV WKH RQO\ per­fume with Michele’s thor­ough in­put and im­print. To cre­ate its pow­er­ful flo­ral blend, he worked with revered per­fumer Al­berto Mo­ril­las, whose ré­sumé in­cludes Calvin Klein’s CK One DQGB&DUWLHUŌV 3DQWKªUH GH Cartier. The re­sult, like most RI *XFFLŌV RIIHULQJV VHHPV WR bridge a gap, ap­peal­ing as much to a so­phis­ti­cated VRFLDOLWH ZKRŌV EHHQ D *XFFL fan for decades as it does to a young woman, newer to *XFFL KHDGLQJ RXW IRU D QLJKW on the town.

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