New Garden Tools Designed For Comfort
When I was in seventh grade, I sold candy to my classmates. It was then that the “entrepreneurial bug” bit me. There is something incredibly invigorating (and incredibly nerve wracking) about taking an idea and building it into a business.
My current entrepreneurial venture is Herbavore, a company formed to design and manufacture innovative and customizable garden tools. The idea came to me years ago while working at a plant nursery on Maui. I had good tools, but they weren’t quite right for me, and it slowed the work down. I knew I could create something that would make working with plants easier for professionals, as well as home gardeners.
But it remained an idea until I was in the MBA program at Shidler College of Business began to materialize using university resources and the - preneurship.
Herbavore went through a six-week intensive startup 15-week accelerator program at XLR8UH. This is really where we got our footing, receiving a lot of mentorship and guidance, and a huge network of contacts to tap into, which proved in- valuable.
Derek, my teammate, and I stood in front of garden stores, visited local nurseries and contacted professional growers to get as much feedback as we could on their needs and problems. We learned about our markets — nurseries, gardeners and the emerging cannabis industry.
Herbavore tools are comprised of premium tool heads and customizable, ergonomic, multi-sized handles that allow for practical and effective modularity. In addition to interchangeable handles, Herbavore offers a blend of comfort and quality. Users will take fewer breaks and have fewer aches and pains, helping our intended customers increase their
Our pre-production garden scissor and pruner prototype recently arrived from our manufacturer, and we plan to launch the year. It has been a long time in the making, with unexpected delays and expenses. Bringing a durable good into the market harder than selling candy to school kids, but it is a challenge we welcome.
For more information, visit herbavoretools.com or email firstname.lastname@example.org.
Herbavore founder Robert Saito (left) and vice president of sales and marketing Derek Woodruff (right) at the UH Business Plan competition earlier this year with PACE executive director Susan Yamada.