New Gar­den Tools De­signed For Com­fort

MidWeek (Hawaii) - - Front Page - By Robert Saito Founder of Her­ba­vore

When I was in sev­enth grade, I sold candy to my class­mates. It was then that the “en­tre­pre­neur­ial bug” bit me. There is some­thing in­cred­i­bly in­vig­o­rat­ing (and in­cred­i­bly nerve wrack­ing) about tak­ing an idea and build­ing it into a busi­ness.

My cur­rent en­tre­pre­neur­ial ven­ture is Her­ba­vore, a com­pany formed to de­sign and man­u­fac­ture in­no­va­tive and cus­tom­iz­a­ble gar­den tools. The idea came to me years ago while work­ing at a plant nurs­ery on Maui. I had good tools, but they weren’t quite right for me, and it slowed the work down. I knew I could cre­ate some­thing that would make work­ing with plants eas­ier for pro­fes­sion­als, as well as home gar­den­ers.

But it re­mained an idea un­til I was in the MBA pro­gram at Shi­dler Col­lege of Busi­ness be­gan to ma­te­ri­al­ize us­ing univer­sity re­sources and the - preneur­ship.

Her­ba­vore went through a six-week in­ten­sive startup 15-week ac­cel­er­a­tor pro­gram at XLR8UH. This is re­ally where we got our foot­ing, re­ceiv­ing a lot of men­tor­ship and guid­ance, and a huge net­work of con­tacts to tap into, which proved in- valu­able.

Derek, my team­mate, and I stood in front of gar­den stores, vis­ited lo­cal nurs­eries and con­tacted pro­fes­sional grow­ers to get as much feed­back as we could on their needs and prob­lems. We learned about our mar­kets — nurs­eries, gar­den­ers and the emerg­ing cannabis in­dus­try.

Her­ba­vore tools are com­prised of pre­mium tool heads and cus­tom­iz­a­ble, er­gonomic, multi-sized han­dles that al­low for prac­ti­cal and ef­fec­tive mod­u­lar­ity. In ad­di­tion to in­ter­change­able han­dles, Her­ba­vore of­fers a blend of com­fort and qual­ity. Users will take fewer breaks and have fewer aches and pains, help­ing our in­tended cus­tomers in­crease their

Our pre-pro­duc­tion gar­den scis­sor and pruner pro­to­type re­cently ar­rived from our man­u­fac­turer, and we plan to launch the year. It has been a long time in the mak­ing, with un­ex­pected de­lays and ex­penses. Bring­ing a durable good into the mar­ket harder than sell­ing candy to school kids, but it is a chal­lenge we wel­come.

For more in­for­ma­tion, visit herba­vore­tools.com or email team@herba­vore­tools.com.

Her­ba­vore founder Robert Saito (left) and vice pres­i­dent of sales and mar­ket­ing Derek Woodruff (right) at the UH Busi­ness Plan com­pe­ti­tion ear­lier this year with PACE ex­ec­u­tive di­rec­tor Su­san Ya­mada.

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