Activewear Brand Pushes You To Sweat
when you’re hiking or doing anything active.”
for both men and women, including the brand’s logo tees, which are available in multiple colors and styles, as well as the popular “Gains Bu!” men’s T-shirt and “You had me at poi donuts” women’s tank.
“I feel like eating is a big part of the fitness and local community here in Hawai‘i,” behind the local phrases on Wela’s shirts. “You’re always struggling to be on a diet or not be on a diet. It’s all the cuisine here!”
seems to be saying is, you can have your poi doughnuts and really is stacked with ‘ono food, keeping active is a must.
With the variety of people in Hawai‘i, of all different shapes, sizes and appetites, range of size options. The brand carries sizes small to 2XL for men’s T-shirts, and small to large for women’s, with the hopes of offering bigger sizes in the future.
“We’re really trying to push the active lifestyle and not trying to exclude any- body,” Gaison says.
The passion behind the business is personal for each of the co-founders.
“I have my own fitness journey. I lost almost 100 was really active i n high school and t hen became complacent. Wela is about obtaining that active lifestyle for me.”
In fact, all three were involved in high school and college sports, ranging from football to wrestling to baseball. They each continue to stay active to this day through hiking, paddling and training together at the gym.
to island life was made easier when he met Gaison and me transition from not having anyone else here by creating a family-type environment through fitness,” he says. “(In the same way) we want to concentrate on building - er through Wela. Wela is an all-encompassing word — hot and sweaty — and everyone can relate to that.”
Gaison adds, “We all live that lifestyle; it encompasses everything we stand for.”
“We stand for poi doughnuts,” Kauth jokes.
For more information, visit restock is set to take place next week.
Hanging out at their home gym, Mana Barbell, in Kalihi are (from left) Kennedy Augafa, Kepa Gaison and Jake Kauth.