Ac­tivewear Brand Pushes You To Sweat

MidWeek (Hawaii) - - Front Page - EN­TREPRENEURS Lynsey Beth Futa

when you’re hik­ing or do­ing any­thing ac­tive.”

for both men and women, in­clud­ing the brand’s logo tees, which are avail­able in mul­ti­ple col­ors and styles, as well as the pop­u­lar “Gains Bu!” men’s T-shirt and “You had me at poi donuts” women’s tank.

“I feel like eat­ing is a big part of the fit­ness and lo­cal com­mu­nity here in Hawai‘i,” be­hind the lo­cal phrases on Wela’s shirts. “You’re al­ways strug­gling to be on a diet or not be on a diet. It’s all the cui­sine here!”

seems to be say­ing is, you can have your poi dough­nuts and re­ally is stacked with ‘ono food, keep­ing ac­tive is a must.

With the va­ri­ety of peo­ple in Hawai‘i, of all dif­fer­ent shapes, sizes and ap­petites, range of size op­tions. The brand car­ries sizes small to 2XL for men’s T-shirts, and small to large for women’s, with the hopes of of­fer­ing big­ger sizes in the fu­ture.

“We’re re­ally try­ing to push the ac­tive life­style and not try­ing to ex­clude any- body,” Gai­son says.

The pas­sion be­hind the busi­ness is per­sonal for each of the co-founders.

“I have my own fit­ness jour­ney. I lost al­most 100 was re­ally ac­tive i n high school and t hen be­came com­pla­cent. Wela is about ob­tain­ing that ac­tive life­style for me.”

In fact, all three were in­volved in high school and col­lege sports, rang­ing from foot­ball to wrestling to base­ball. They each con­tinue to stay ac­tive to this day through hik­ing, pad­dling and train­ing to­gether at the gym.

to is­land life was made eas­ier when he met Gai­son and me tran­si­tion from not hav­ing any­one else here by cre­at­ing a fam­ily-type en­vi­ron­ment through fit­ness,” he says. “(In the same way) we want to con­cen­trate on build­ing - er through Wela. Wela is an all-en­com­pass­ing word — hot and sweaty — and every­one can re­late to that.”

Gai­son adds, “We all live that life­style; it en­com­passes ev­ery­thing we stand for.”

“We stand for poi dough­nuts,” Kauth jokes.

For more in­for­ma­tion, visit re­stock is set to take place next week.

Hang­ing out at their home gym, Mana Bar­bell, in Kal­ihi are (from left) Kennedy Au­gafa, Kepa Gai­son and Jake Kauth.

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