Learn With So­cial Me­dia Ex­pert

MidWeek Islander (East Oahu) - - EAST OAHU ISLANDER / FEBRUARY 3, 2010 / -

Be­ing a small-busi­ness owner dur­ing th­ese tough eco­nomic times can be a chal­lenge, which is why So­cial Me­dia Op­ti­miza­tion Hawaii wishes to share its knowl­edge to help en­hance busi­nesses and in­crease sales.

From 6 to 9 p.m. Feb. 4, 6, 16 and 18 at Cof­fee Talk (3601 Wa­ialae Ave.), so­cial me­dia ex­pert Ge­orge del Barrio will hold a se­ries of classes for lo­cal busi­ness own­ers and man­agers. Top­ics in­clude:

Feb. 4 — Un­der­stand­ing So­cial Me­dia: Par­tic­i­pants learn to choose and max­i­mize se­lect key­words to thread across all pro­files in which they will be work­ing.

Feb. 6 — Text Mar­ket­ing: At­ten­dees are in­tro­duced to the world of so­cial me­dia text-based mar­ket­ing, which in­cludes tech­niques such as ar­ti­cle mar­ket­ing, blog­ging, “tweet­ing” and more.

Feb. 16 — Im­age Mar­ket­ing: del Barrio ex­plains the im­por­tance of im­age and au­dio me­dia mar­ket­ing on so­cial me­dia sites like YouTube, Us­tream and Flicker, as well as pod­cast­ing.

Feb. 18 — Face­book In­te­gra­tion: Dis­cus­sions hit upon the ins and outs of the pop­u­lar Web site Face­book.com and how it can ben­e­fit any small busi­ness.

Tu­ition costs $350 for all 12 hours of in­struc­tion or $100 per class. Par­tic­i­pants are asked to bring lap­tops or down­load the class out­line at www.smo­hawaii.com.

To reg­is­ter or for more in­for­ma­tion, visit www.smo­hawaii.com.

Ge­orge del Barrio

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