Store’s Wind­ward Farm­ing Net­work Trans­lates To Fresh Prod­ucts

MidWeek Islander (Windward Oahu) - - Windward Oahu Islander - By PAIGE TAKEYA

Pick­ing up a bag of gro­ceries from the mar­ket is an ev­ery­day ac­tiv­ity. But col­lected pro­duce from Holo­holo Gen­eral Store is a lit­tle bit dif­fer­ent.

The Com­mu­nity Sup­ported Agri­cul­ture busi­ness works with lo­cal farms and ven­dors to pro­vide a range of fresh lo­cal pro­duce to cus­tomers — and now it’s be­ing hon­ored for the ef­fort. Holo­holo is one of three fi­nal­ists in the Mahi‘ai Match-Up agri­cul­tural busi- ness plan con­test spon­sored by Kame­hameha Schools and Ka Ali‘ i Pauahi Foun­da­tion. The com­pe­ti­tion strives to re­ward busi­ness plans that ad­dress the need to in­crease lo­cal food pro­duc­tion.

Win­ners will re­ceive an agri­cul­tural lease from Kame­hameha Schools, com­plete with five years of waived rent, as well as cash prizes rang­ing from $25,000 to $10,000.

Holo­holo joins Kau­na­mano Farms on Hawaii is­land and Ma­pulehu Farms on Molokai as fi­nal­ists from an ini­tial en­try pool of 148. The or­der of win­ners will be an­nounced this Satur­day dur­ing a gala at Dole Can­nery.

Not an or­di­nary mar­ket, Holo­holo is unique in that it doesn’t have a static phys­i­cal lo­ca­tion. Cus­tomers in­stead pre­order weekly or bi­weekly Holo­holo Bags (which con­tain any­where from five to 12 items, depend­ing on size or­dered) and are given a va­ri­ety of veg­eta­bles and fruit, along with recipes and tips for healthy eat­ing and liv­ing.

Pa­trons can add cheese, pasta and other lo­cally sourced food items to their or­der. Prices range from $25 to $53 per bag, not in­clud­ing any add-ons or fees.

Holo­holo works with area farms, such as Ho Farms, Kahuku Farms, Twin Bridge Farms and Poamoho Or­gan­ics, and it plans to ex­pand ser­vices by adding Da Truck, a mo­bile mar­ket­place, to its lineup.

Pick- up sites are at Wind­ward and East Oahu lo­ca­tions. For more de­tails, visit holo­holo­store.com or call 281-6141.

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