Re­ward­ing Lo­cal Food Buy­ers

MidWeek Islander (Windward Oahu) - - Windward Oahu Islander -

Buy­ing and eat­ing lo­cally sup­ports Hawaii farm­ers and busi­nesses — and now is­land gro­cer Food­land wants to give shop­pers an ex­tra in­cen­tive to keep things in the com­mu­nity with its Eat Lo­cal Tues­days cam­paign.

The pro­mo­tion kicked off Jan. 20, and is now in ef­fect at Food­land stores statewide, in­clud­ing Kailua, Ka­neohe and Laie. Cus­tomers must first take the Eat Lo­cal Tues­days pledge at a check­out counter or on­line at food­land.com.

Ev­ery pur­chase of lo­cal prod­ucts made on Tues­days hence­forth will earn dou­ble Maika‘i points.

Qual­i­fy­ing prod­ucts are la­beled with new, or­ange “lo­cally grown” or “lo­cally made” signs. Each week, spot­light items will fo­cus on a prod­uct and its pro­ducer and in­clude a spe­cial recipe for that in­gre­di­ent. There also will be weekly deli and poke spe­cials.

Hawaii high schools also may send stu­dents to serve as “Food­land Lo­cal Am­bas­sadors,” shar­ing free sam­ples of lo­cal fare with cus­tomers.

“Our cus­tomers know that buy­ing lo­cal food is good for them and our com­mu­nity, and we want to do all we can to sup­port their ef­forts,” stated Je­nai S. Wall, chair­man and CEO of Food­land.

For more in­for­ma­tion, or to sign up for the Eat Lo­cal Tues­day email newsletter, visit food­land.com.

Wind­ward Wan­der­ers artists (from left) Louisa Cooper, Jeanne Snell, Beth An­der­son, Linda Lau, Jen­nifer Robin, Joan Flem­ing and Mary Hil­liard have been out paint­ing for their next show, which opens this week at Ho‘oma­luhia Botan­i­cal Gar­den. Photo from Jeanne Snell.

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