MARKETING: Quad/Graphics launches new software platform

Quad/Graphics Inc. unveiled Accelerated Insights, a new technology platform for testing direct marketing. The new software is designed to lift response rates, increase reliability and shorten the time to market at a fraction of the cost of traditional mail testing. The software can test up to 20 content variables in a single pass. “Marketers have been following the same testing methods for decades, many times with disappointing results,” said Scott Harvey, Quad/ Graphics senior vice president of marketing solutions.