GOV­ERN­MENT

Van­ity li­cense plates: the good, the bad and the banned, in seven char­ac­ters.

Milwaukee Magazine - - Content -

IN WIS­CON­SIN, it’s rel­a­tively easy to put a cus­tom mes­sage on a li­cense plate. Pay $15 a year, and your ve­hi­cle can say what­ever you want it to, so long as the de­sired wit­ti­cism runs seven char­ac­ters or fewer.

Well, al­most what­ever. Turns out there’s a de­cency stan­dard, and the Wis­con­sin Depart­ment of Trans­porta­tion re­jects many plates. Here are a few that won approval, and some that got a “Sorry, please try again.”

SATAN

AP­PROVED!

Just don’t drive like the devil.

RDSKNS

DE­NIED!

Okay for an NFL team but too of­fen­sive for your li­cense plate.

V1KINGS

AP­PROVED!

The state has no prob­lem glo­ri­fy­ing hairy ma­raud­ers and of­fen­sively bad foot­ball teams.

M0FAUX

DE­NIED!

Nice try.

LUC1FER

AP­PROVED!

See above for his other plate.

CATS/SUC

DE­NIED!

But your dog says it’s per­fectly fine.

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