Evolution of a StartUP
How two beer drinkers built their idea for a wine business into a 19,000-subscriber reality
“We’re a data-driven wine company for a new generation of wine drinkers,” says Bright Cellars co-founder Richard Yau. Yau and Joe Laurendi view customer data as essential to company growth. They also love Milwaukee. “From a talent and culture perspective, this is a very good place to grow a business,”
says Yau, pointing to the city’s low cost of living, enthusiastic and supportive community, and affordable real estate. Here’s how they went from inspiration
to execution, in seven not-so-easy steps.