Evo­lu­tion of a StartUP

How two beer drinkers built their idea for a wine busi­ness into a 19,000-sub­scriber re­al­ity

Milwaukee Magazine - - Culture - By Kristine Hansen

“We’re a data-driven wine com­pany for a new gen­er­a­tion of wine drinkers,” says Bright Cel­lars co-founder Richard Yau. Yau and Joe Lau­rendi view cus­tomer data as essen­tial to com­pany growth. They also love Mil­wau­kee. “From a tal­ent and cul­ture per­spec­tive, this is a very good place to grow a busi­ness,”

says Yau, point­ing to the city’s low cost of liv­ing, en­thu­si­as­tic and sup­port­ive com­mu­nity, and af­ford­able real es­tate. Here’s how they went from in­spi­ra­tion

to ex­e­cu­tion, in seven not-so-easy steps.

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