CEO, Bright Cellars Inc.
The big factors for us were availability of talent, availability of capital and a great support network. We were hiring a type of person (who) was otherwise going to move to Boston or San Francisco; our first hire here was a software engineer who had already accepted a job offer in Silicon Valley. Milwaukee’s definitely not a hot spot yet for venture capital (but) we were fortunate because our lead investor was CSA Partners, based in Milwaukee. I would say the level of mentorship, per capita, is higher than anywhere else we could be.