Big City Man­i­towoc

It’s the state’s 24th-largest, but it feels a lot like home

Milwaukee Magazine - - Sponsored Content - BY JOHN MCGIVERN

But when Lois Mau­rer, our pro­ducer, sig­naled for a third time that I should wrap it up, I knew I was just talk­ing and not re­ally think­ing about mak­ing tele­vi­sion. I love it when that hap­pens (even if Lois doesn’t), and it hap­pened a lot in Man­i­towoc.

For years I voiced the Cedar Crest Ice Cream com­mer­cials dur­ing Brew­ers ra­dio games. I was ex­cited to get into the Cedar Crest man­u­fac­tur­ing plant in Man­i­towoc. I toured with Ken Kohlwey, com­pany pres­i­dent, and we were given ac­cess to the se­crets of this Wis­con­sin pre­mium small­batch ice cream in­sti­tu­tion. The tour was fas­ci­nat­ing, but even more ex­cit­ing was “have what­ever you want” at the ice cream shop after­wards. That is ex­actly what Ken said. He didn’t have to tell me twice. There were over 80 fla­vors, and yet my choice was easy. “A waf­fle cone with a scoop of Caramel Col­li­sion and a scoop of Ele­phant Tracks, please.” I also asked for a taste of Birth­day Cake ice cream, and the woman scoop­ing the ice cream said that I was the old­est per­son ever to ask for a taste of Birth­day Cake. I gave her a po­lite smile but in­side my head I screamed, “No one asked you, so shut the H up!” Old or young, I love Cedar Crest Ice Cream.

The fol­low­ing day we parked north of the bridge down­town and stepped back in time at Beerntsen’s Con­fec­tionary and Café. This place is a salute to past gen­er­a­tions. It opened in 1932, and af­ter three gen­er­a­tions of Beerntsens was sold to the Schadries in 2003. Asked what they would change about the op­er­a­tion, they an­swered, “We’re go­ing to get a new out­side awning, but it’s go­ing to look ex­actly the same.” The food is great, but it’s the ice cream sun­daes, malts and home­made choco­lates that keep peo­ple com­ing back. The home­made choco­late is made on site

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