Hog wild:

Mil­wau­kee’s bad­dest bike com­pany is gear­ing up for its 115th an­niver­sary.

Milwaukee Magazine - - DEPARTMENTS - By LIND­SEY AN­DER­SON

You’re in­vited to Har­ley-David­son’s 115th birth­day party!

Pic­ture a stereo­typ­i­cal Har­ley owner. Odds are you’re en­vi­sion­ing a baby boomer, his thin­ning gray hair pulled back in a fee­ble pony­tail, don­ning some logo-em­bla­zoned leather. To be sure, there will be a whole lot of bik­ers con­gre­gat­ing in Mil­wau­kee to cel­e­brate Har­ley-David­son’s 115th an­niver­sary this month who look as if they wan­dered off the set of a “Sons of An­ar­chy” re­boot. But there will be plenty of oth­ers who don’t, ac­cord­ing to Heather Malen­shek, vice pres­i­dent of mar­ket­ing for the com­pany.

Har­ley ap­peals to a wider de­mo­graphic than the gen­eral public re­al­izes, Malen­shek says. And she hopes the com­pany’s 115th an­niver­sary party will set the record straight. “It’s the am­pli­fi­ca­tion of what this com­mu­nity is all about, which is peo­ple coming to­gether re­gard­less of so­cioe­co­nomic back­ground, age or na­tion­al­ity,” she says. “We get peo­ple from all around the world, coming to­gether un­der this ban­ner of free­dom.”

See for your­self. The fes­tiv­i­ties kick off on Aug. 29 and run through Sept. 2.

Take a trip down mem­ory lane at theHar­ley-David­son Mu­seum this month.

Many Har­ley fans are ex­pected to mo­tor into Mil­wau­kee on Aug. 29.

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