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Our new­est ed­i­to­rial of­fer­ings in­clude week­end cov­er­age, con­fer­ence se­ries

Modern Healthcare - - Opinions Editorials - DAVID BURDA Ed­i­tor

We’re go­ing to take a short break from our gavel-to-gavel cov­er­age of the na­tional health­care re­form de­bate to make a brief com­mer­cial an­nounce­ment. What do you think of our ex­panded ed­i­to­rial cov­er­age this year? Here’s a re­cap: In Jan­uary, we com­mit­ted our­selves to bring­ing you break­ing health­care busi­ness and pol­icy news seven days a week, not just dur­ing the his­toric five-day pub­lish­ing cy­cle of most busi­ness-to-busi­ness pub­li­ca­tions. And we’re glad we did. If you haven’t no­ticed, the Obama ad­min­is­tra­tion likes to make health­care news on Satur­days and Sun­days, and we’ve been there to re­port it all. Through Sun­day, Oct. 11, we’ve posted 197 sto­ries on Mod­ern­Health­care.com over week­ends and hol­i­days since Jan. 1. The reader traf­fic to our site dur­ing that pe­riod com­pared with the same pe­riod last year is up more than 90%.

In Fe­bru­ary, we cre­ated a new sec­tion on our Web site called Crain Health­care News. It fea­tures break­ing health­care busi­ness and pol­icy news from our sis­ter pub­li­ca­tions at Crain Com­mu­ni­ca­tions, our par­ent pub­lish­ing com­pany. There you’ll find links to na­tional, re­gional and lo­cal health­care sto­ries just a lit­tle off-cen­ter from our tra­di­tional cov­er­age but still of high in­ter­est to cu­ri­ous read­ers who want to know more about how health­care is viewed from other an­gles.

In April, we launched our new Live@ elec­tronic show daily se­ries, start­ing with the Health­care In­for­ma­tion and Man­age­ment Sys­tems So­ci­ety an­nual con­fer­ence and ex­hi­bi­tion in Chicago. Af­ter Live@HIMSS, we pro­duced Live@HFMA from the Health­care Fi­nan­cial Man­age­ment As­so­ci­a­tion’s An­nual Na­tional In­sti­tute in Seat­tle and our just com­pleted Live@MGMA from the Med­i­cal Group Man­age­ment As­so­ci­a­tion’s con­fer­ence in Den­ver. Each is­sue in the Live@ se­ries fea­tures break­ing news from its re­spec­tive con­fer­ence, exclusive video in­ter­views with key health- care ex­ec­u­tives and leaders, a reader poll and more. To see our cov­er­age of those events, please visit the Live@ sec­tion of Mod­ern­Health­care.com.

In June, we pub­lished the re­sults of our first IT Case Study Con­test. We asked our read­ers to sub­mit orig­i­nal case stud­ies on in­for­ma­tion tech­nol­ogy im­ple­men­ta­tion projects and tell us how those projects im­proved pa­tient care and how they in­tended to seek stim­u­lus money for those projects un­der the Amer­i­can Re­cov­ery and Rein­vest­ment Act of 2009. Forty­one health­care or­ga­ni­za­tions sub­mit­ted case stud­ies. We se­lected the top five and pub­lished them in a spe­cial sec­tion in our June 29 is­sue. We posted all of the case stud­ies on Mod­ern­Health­care.com and held a we­bi­nar with three of the winning or­ga­ni­za­tions on Sept. 23. The we­bi­nar was one of six ed­i­to­rial we­bi­nars held or sched­uled this year. The other top­ics in­cluded: in­vestor-owned hospi­tal chains; IT and ru­ral hos­pi­tals; H1N1 com­pli­ance is­sues; pa­tient col­lec­tions; and pa­tient safety.

In Septem­ber, we be­gan pub­lish­ing our Sun­day evening elec­tronic news­let­ter, Ad­vance No­tice. Each is­sue fea­tures a video clip of yours truly or an­other mem­ber of our ed­i­to­rial staff who pre­views the next weekly edi­tion of Mod­ern Health­care. Ad­vance No­tice also links read­ers to all the news that broke over the week­end and to our “most re­quested” sec­tion of our Web site, where read­ers can see what every­one else is read­ing. Since its launch on Sept. 13, Ad­vance No­tice it­self has been the most re­quested fea­ture on our site on the Mon­days and Tues­days fol­low­ing each Sun­day’s edi­tion.

Also in Septem­ber, the weekly edi­tion of Mod­ern Health­care be­came avail­able in a ver­sion for the Kin­dle elec­tronic reader. You can sub­scribe to the Kin­dle edi­tion of Mod­ern Health­care through a link at the bot­tom of the Mod­ern­Health­care.com home page.

We wel­come feed­back on all our new ed­i­to­rial fea­tures. How can we make them even more use­ful to you? Thank you for read­ing (watch­ing, lis­ten­ing, click­ing and scrolling).

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