Forget the free pen. Try the hand sanitizer
When it comes to healthcare trade show giveaway items, Outliers has a soft spot for pens and highlighters that look like syringes (or chocolate objects in any shape), but the Advertising Specialty Institute recently announced that a rival has emerged to challenge promotional pens as ruler of the swag kingdom.
More and more companies are attaching their logos to containers of hand sanitizers, says the Trevose, Pa.-based API, adding that this is nothing to sneeze at: Companies coughed up nearly $20 billion on promotional products in 2008. Dollar figures weren’t provided, but the API reports that sanitizer sales surged in early spring and again in September at the start of flu season and increased to 750,000 units a month from 400,000 since May.
The organization says concern over the H1N1 virus is the driving force behind these numbers. But Outliers predicts that, if this trend continues, it will only make the few remaining booths offering chocolate more popular with totebag-filling convention-goers.