A lit­tle snip here, a lot of drib­ble there

Modern Healthcare - - Outliers -

Al­though the pro­mo­tion so far has re­sulted in more calls from re­porters than prospec­tive pa­tients, Tony Mam­men at 21st Cen­tury Urol­ogy in Or­land Park, Ill., says he’s pleased with the re­sponse to his prac­tice’s pro­mo­tion to sched­ule va­sec­tomies March 18-19 and March 25-26—the first and Sweet 16 rounds of March Mad­ness, aka the NCAA bas­ket­ball tour­na­ment.

“I’m con­fi­dent we’ll make it an an­nual event,” Mam­men says, ex­plain­ing that the prac­tice is tak­ing the pro­mo­tion se­ri­ously and that the ex­tended tele­vi­sion view­ing re­quired to take in the 65-team NCAA tour­na­ment is tai­lor-made for va­sec­tomy re­cov­ery.

“You can just plant your­self on a couch for days on end,” Mam­men says. “We tell pa­tients, ‘You re­ally want to take it easy.’ ”

To help fa­cil­i­tate the couch-sit­ting, 21st Cen­tury is pro­vid­ing pa­tients with vouch­ers for free piz­zas and bags of frozen peas to use as ice packs.

Mam­men says 21st Cen­tury has the ca­pac­ity to do 40 pro­ce­dures

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