Forget the recession—pass the Botox
The recession has prompted a sizable number of patients to put off having nonurgent surgery such as hip and knee replacements, but it seems cosmetic surgeries—the ultimate in elective procedures—have continued to do brisk business, thank you very much.
Data collected by the American Society for Aesthetic Plastic Surgery show that demand for surgical and nonsurgical cosmetic procedures dropped only 2% in 2009, with patients shelling out nearly $10.5 billion to be suctioned, tucked and lifted. By contrast, an American Hospital Association survey found 60% of hospitals reporting a moderate to significant decrease in the number of patients seeking health-related elective surgery in 2009.
It seems women’s quest for the fountain of youth was largely responsible for keeping plastic surgeons in the black. Ninety-one percent of cosmetic procedures were performed on women, with breast augmentation and Botox injections accounting for the bulk of procedures.
Outliers wonders if the trend will stick around now that Uncle Sam has come knocking. Lawmakers have slapped a 5% sales tax on all non-corrective cosmetic procedures to help pay for the newly minted healthcare reform effort. It seems beauty is indeed a taxing asset.