The Mayo Clinic is ready to di­ag­nose your so­cial me­dia needs,

Modern Healthcare - - News -

Is your so­cial me­dia pol­icy in need of a checkup? Do you need a sec­ond opin­ion on how to use Face­book? Well, the good folks at the Mayo Clinic are ready to take your vi­tal signs.

The Rochester, Minn.-based sys­tem has launched the Cen­ter for So­cial Me­dia, which ac­cord­ing to Mayo is a first-of-its-kind ef­fort to ex­pand the use of ser­vices such as Twit­ter, Face­book and blogs among hos­pi­tals and health sys­tems to com­mu­ni­cate with pa­tients.

The sys­tem plans to of­fer train­ing for health­care work­ers in us­ing on­line so­cial me­dia, along with con­sult­ing and coach­ing for or­ga­ni­za­tions on how to keep the use of so­cial me­dia aligned with busi­ness goals, ac­cord­ing to a news re­lease.

“Mayo Clinic be­lieves in­di­vid­u­als have the right and re­spon­si­bil­ity to ad­vo­cate for their own health, and that it is our re­spon­si­bil­ity to help them use so­cial me­dia tools to get the best in­for­ma­tion, con­nect with providers and with each other, and in­spire healthy choices,” Mayo Pres­i­dent and CEO John Nose­wor­thy says in a writ­ten state­ment.

Only about 760 of the nation’s 5,000 hos­pi­tals have a pres­ence in so­cial net­work­ing sites, ac­cord­ing to an on­line list on the blog, “Found in Cache,” with the largest num­ber of those par­tic­i­pat­ing in Twit­ter, at about 580.

If you’re ready to get your Twit­ter and Face­book on, you can mark your cal­en­dars for the sec­ond Mayo Clinic/Ra­gan Com­mu­ni­ca­tions So­cial Me­dia Sum­mit. It’s set for Sept. 27-29 on the Mayo Clinic cam­pus in Jack­sonville, Fla.

The Mayo Clinic’s new Cen­ter for So­cial Me­dia wants to help you make healthy so­cial me­dia con­nec­tions.

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