We don’t want to say his idea is car­toon­ish, but …

Modern Healthcare - - Outliers -

The mas­ter­mind be­hind one of the lat­est YouTube videos to go vi­ral, from a health­care per­spec­tive, is none other than Cen­tura Health Pres­i­dent and CEO Gary Camp­bell. Found at bit.ly/b0i7Ff, the video is a sendup of how a health­care ex­ec­u­tive might ap­proach the in­dus­try buzz sur­round­ing ac­count­able care or­ga­ni­za­tions. When told of the work needed to man­age health within an ACO, the ex­ec­u­tive de­cides to start an ACO first and ask ques­tions later. “We can fig­ure out the health man­age­ment stuff af­ter a few meet­ings,” he says. Why the ex­ec­u­tive wants an ACO: “ Mod­ern Health­care said I need an ac­count­able care or­ga­ni­za­tion to be suc­cess­ful.”

Camp­bell pro­duced the video for a meet­ing of board mem­bers and ex­ec­u­tives for the En­gle­wood, Colo.-based sys­tem. “It seems to be go­ing vi­ral,” he says. Camp­bell says the video seeks to hu­mor­ously show how the in­dus­try some­times misses the point. “Health­care ex­ec­u­tives have a ten- dency to fo­cus on struc­ture in­stead of process,” he says. Cen­tura, jointly spon­sored by Ad­ven­tist Health Sys­tem and Catholic Health Ini­tia­tives, is keep­ing that in mind as it works to form ACOs for its hos­pi­tals.

Camp­bell mines a vein of hu­mor in ACOs.

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