Bloom­ing idea

Modern Healthcare - - Outliers -

This Fe­bru­ary, North­west­ern Me­mo­rial Hos­pi­tal’s Bluhm Car­dio­vas­cu­lar In­sti­tute is cel­e­brat­ing Na­tional Heart Month by splash­ing some arty hearts along Chicago’s Magnificent Mile. The Hearts a Bluhm cam­paign is us­ing 100 dec­o­rated acrylic hearts along north Michi­gan Av­enue in a con­sumer ed­u­ca­tion and aware­ness cam­paign on pre­vent­ing and treat­ing car­dio­vas­cu­lar disease. Bluhm part­nered with artists from Columbia Col­lege on the pro­ject.

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