If the ‘F’ word is ‘fresh,’ then she’s got it covered
First lady Michelle Obama got very excited about the announcement that some retailers had committed to increasing access to fresh, healthy food across the country and that $200 million had been committed to finance new stores in underserved areas of California. She got so excited that she wanted to use the “F” word Vice President Joe Biden used regarding the passage of healthcare reform legislation. “Make no mistake about it, this is a big deal. It is a really big deal,” Obama said. “I think our vice president put it better, but I’m not going to use his words,” Obama said to the laughing audience.
In addition to commitments from retailers such as Walgreen Co. and Wal-Mart to open more stores in areas with little access to healthy food, a $200 million financing fund organized by the California Endowment was announced, including a $1 million donation from Kaiser Permanente.
Obama, who leads the Let’s Move campaign to reduce childhood obesity, said conventional wisdom says businesses wouldn’t commit to selling healthy food in certain communities, but the announcement July 20 proved otherwise. “Still, the companies represented here today are only a tiny fraction of the total number of food retailers in this country. And if they can step up and make these investments, then there is absolutely no reason why every food retailer in this country can’t find some way to get involved as well,” Obama said. “Right? Can I get an amen or something,” she asked. Joe Biden couldn’t have said it any better.
Obama greets Josephine Grossi, a Shop ’N Save produce manager whose company is participating in the healthy foods campaign.