DIY news in North Carolina

Modern Healthcare - - Outliers -

The sup­ply of tra­di­tional me­dia re­port­ing isn’t keep­ing up with the de­mand for in­for­ma­tion on health, well­ness and health­care pub­lic pol­icy ques­tions that Caroli­nas Health­Care Sys­tem sees, so the Char­lotte, N.C., sys­tem de­cided to sup­ply its own, ac­cord­ing to a spokes­woman.

Caroli­nas launched a weekly news pro­gram called CHS Net­work News in July and pub­li­cized it more last month. Scott White, me­dia re­la­tions di­rec­tor for Caroli­nas and, be­fore that, a long­time ra­dio re­porter, an­chor and news di­rec­tor, hosts the pro­gram.

Gail Rosen­berg, as­sis­tant vice pres­i­dent for pub­lic re­la­tions, says the news pro­gram is the first of sev­eral pro­grams the sys­tem plans to pro­duce to fill the gap left by shrink­ing tra­di­tional me­dia out­lets and the shift by its cus­tomers from those out­lets to web­sites and phone apps, in­clud­ing var­i­ous forms of so­cial me­dia. “Our re­la­tion­ships with tra­di­tional me­dia are par­tic­u­larly strong, and gen­er­ally I am very pleased at the cov­er­age that we get through tra­di­tional me­dia,” Rosen­berg says, “but again, the num­ber of our cus­tomers who are us­ing tra­di­tional me­dia as their pri­mary news source is de­clin­ing ev­ery day.”

The pro­gram is meant to cover lo­cal and na­tional health­care pol­icy is­sues. The first episode cov­ered a dis­pute be­tween Caroli­nas and Meck­len­burg County, N.C., re­gard­ing a con­tract for psy­chi­atric ser­vices, and the episode the week of Aug. 29 looked at the po­ten­tial ef­fects that the debt-ceil­ing deal might have on hos­pi­tals, Rosen­berg says.

Caroli­nas built its stu­dio as part of a new build­ing to house its cor­po­rate ser­vices, Rosen­berg says. She hopes to add a satel­lite up­link and more so­phis­ti­cated pro­duc­tion equip­ment down the road. Rosen­berg did not know the cost of the stu­dio bro­ken out from the over­all cost of the build­ing.

The videos are avail­able at car­oli­nashealth­care.org or on the sys­tem’s YouTube chan­nel, ow.ly/6cMHx.

Caroli­nas Health­Care will ex­plore lo­cal and na­tional is­sues on its weekly news pro­gram.

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