When hair and exercise collide
What are some of the latest reasons behind the nation’s obesity problem? Hair and vanity. Surgeon General Dr. Regina Benjamin told the audience at a trade show that women may choose not to exercise because of concerns that sweat may ruin their hair.
Benjamin made the comments to hairstylists attending the Bronner Bros. International Hair Show in August.
And, it seems there’s data to back up Benjamin’s comments. A 2003 story published in the American Journal of Public Health said that less than 30% of minority women get the recommended amount of exercise. One of the reasons they cited, according to the study, was “the hassle of personal care,” including showering and keeping hair maintained.
Health insurers are on the trend, as well. UnitedHealthcare held a “hair fitness” competition at the trade show to educate stylists about what they are calling “exercise-friendly hairstyles.”