When hair and ex­er­cise col­lide

Modern Healthcare - - Outliers -

What are some of the lat­est rea­sons be­hind the na­tion’s obe­sity prob­lem? Hair and van­ity. Sur­geon Gen­eral Dr. Regina Ben­jamin told the au­di­ence at a trade show that women may choose not to ex­er­cise be­cause of con­cerns that sweat may ruin their hair.

Ben­jamin made the com­ments to hair­styl­ists at­tend­ing the Bronner Bros. In­ter­na­tional Hair Show in Au­gust.

And, it seems there’s data to back up Ben­jamin’s com­ments. A 2003 story pub­lished in the Amer­i­can Jour­nal of Pub­lic Health said that less than 30% of mi­nor­ity women get the rec­om­mended amount of ex­er­cise. One of the rea­sons they cited, ac­cord­ing to the study, was “the has­sle of per­sonal care,” in­clud­ing show­er­ing and keep­ing hair main­tained.

Health in­sur­ers are on the trend, as well. Unit­edHealth­care held a “hair fit­ness” com­pe­ti­tion at the trade show to ed­u­cate stylists about what they are call­ing “ex­er­cise-friendly hair­styles.”

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