Huge Sanford ad that irked Twin Cities is coming down
Sanford Health won’t be looming over the Minnesota Twins’ right field any more. For the past year, the health system, with dual headquarters in Fargo, N.D., and Sioux Falls, S.D., has had a 2,800-square-foot, illuminated ad on the outside of the Target Center (home of the Minnesota Timberwolves NBA franchise) that’s all-too-visible across the street at Target Field, where the Twins play baseball.
The ad that’s on the side of Target Center drew criticism from the Twins and civic leaders when it appeared last year—just in time for the Twins’ playoff games. The ad is about 10 times the size of a typical billboard.
But now it’s up to Target Corp. to decide what will replace the ad for Sanford. When Target Corp. renewed naming rights to the Timberwolves arena in September, the retailer also gained access to that space. Timberwolves President Chris Wright tells the Minneapolis Star Tri
bune the Sanford sign will be down Oct. 31. Target spokeswoman Jessica Carlson says the retailer is “continuing to evaluate that space.” Andrew Richburg, Sanford’s executive vice president of marketing, told the Minneapolis Star-Tribune he understands why Target would want the space. “It’s great real estate,” he says. “We’ll figure out another creative and unexpected way to connect with the Twin Cities.”
In this file photo, workers in early October 2010 finish putting up the Sanford sign during a Twins and Toronto Blue Jays playoff game.