The rules we fol­low

Modern Healthcare - - OPINIONS EDITORIALS -

We strive to make Modern Health­care the most cred­i­ble source of health­care busi­ness news and in­for­ma­tion avail­able. The cor­ner­stone of that ef­fort is our Editorial Code of Ethics, which is pub­lished here for the ninth con­sec­u­tive year with up­dates on cus­tom pub­lish­ing, mul­ti­me­dia con­tent and so­cial me­dia con­tent. The code also can be found un­der the “About us” sec­tion of Modern­health­

—David Burda, editor

Modern Health­care’s Editorial Code of Ethics The mis­sion of Modern Health­care is to pro­vide read­ers with es­sen­tial health­care busi­ness news and in­for­ma­tion that help them suc­cess­fully man­age their or­ga­ni­za­tions. To en­sure the cred­i­bil­ity of that news and in­for­ma­tion, mem­bers of the editorial staff ad­here to the fol­low­ing Editorial Code of Ethics:

Ac­cess: The editorial staff de­ter­mines who has ac­cess to the staff. In de­ter­min­ing that ac­cess, the editorial staff will not dis­crim­i­nate based on a source’s sta­tus as an ad­ver­tiser or po­ten­tial ad­ver­tiser. Ac­cess to the staff will not be a stated or im­plied con­di­tion of a busi­ness ar­range­ment with an ad­ver­tiser or po­ten­tial ad­ver­tiser.

At­tri­bu­tion: Modern Health­care prefers on-the-record sources. Re­porters may con­duct not-for-at­tri­bu­tion or back­ground in­ter­views at their own dis­cre­tion. In­for­ma­tion from those in­ter­views may be pub­lished and at­trib­uted to per­sons who are not iden­ti­fied by name or ti­tle. Re­porters are dis­cour­aged from con­duct­ing off-the-record in­ter­views when that in­for­ma­tion may not be used. Re­porters may cite confidential sources in a story with the editor’s per­mis­sion, and all confidential sources must be dis­closed to the editor. Sources are confidential for Modern Health­care, not for the in­di­vid­ual reporter.

Blogs: Editorial staff mem­bers are free to oper­ate their own per­sonal blogs and web­sites as long as the con­tent of the blog or web­site does not jeop­ar­dize the cred­i­bil­ity of the staff mem­ber as it per­tains to his or her re­spon­si­bil­i­ties at Modern Health­care. Editorial staff mem­bers may not write or post con­tent for their per­sonal blogs or web­sites on Modern Health­care time.

Con­fer­ences, trade shows, exhibitions: The pri­mary re­spon­si­bil­i­ties of ed­i­tors and re­porters who at­tend con­fer­ences, trade shows, exhibitions or sim­i­lar events are to col­lect news, learn in­dus­try trends, at­tend news con­fer­ences and cul­ti­vate new sources. Ed­i­tors and re­porters are not re­quired to meet with ad­ver­tis­ers or po­ten­tial ad­ver­tis­ers but may do so at their own dis­cre­tion.

Con­fi­den­tial­ity agree­ments: No mem­ber of the Modern Health­care editorial staff may sign a con­fi­den­tial­ity agree­ment to re­view doc­u­ments, pho­tos or other ma­te­rial in re­search­ing a story for pub­li­ca­tion. Such an agree­ment im­prop­erly cedes con­trol over what Modern Health­care can and can­not pub­lish to a third party.

Con­flicts: Editorial staff mem­bers and their fam­ily mem­bers should avoid con­flicts of in­ter­est, such as in­vest­ments in or work­ing for or­ga­ni­za­tions or com­pa­nies cov­ered by Modern Health­care. Editorial staff mem­bers must dis­close such con­flicts to se­nior ed­i­tors for res­o­lu­tion and pos­si­ble dis­clo­sure to read­ers.

Con­tact in­for­ma­tion: Con­tact in­for­ma­tion such as tele­phone numbers and e-mail ad­dresses of editorial sources used by re­porters and ed­i­tors will not be used for sales, mar­ket­ing or au­di­ence de­vel­op­ment pur­poses.

Con­tests, com­pe­ti­tions: Editorial staff mem­bers may not serve as judges, re­view­ers or ju­rists in any con­test, com­pe­ti­tion or awards pro­gram not spon­sored by Modern Health­care and in which the can­di­dates are in­di­vid­u­als, com­pa­nies or or­ga­ni­za­tions cov­ered by Modern Health­care.

Cus­tom pub­lish­ing: All cus­tom pub­lish­ing con­tent will be clearly la­beled as a “Spe­cial Ad­ver­tis­ing Sec­tion,” “Spe­cial Ad­ver­tis­ing Sup­ple­ment” or “Spon­sored Con­tent.” The la­bels will ap­pear on each page of the sec­tion or sup­ple­ment. All cus­tom pub­lish­ing con­tent will be dis­tinct in de­sign so read­ers don’t con­fuse it with editorial con­tent. No mem­ber of the editorial staff may be in­volved in the re­search, writ­ing, de­sign or pro­duc­tion of cus­tom pub­lish­ing con­tent. This pol­icy ap­plies equally to cus­tom pub­lish­ing con­tent in print, in dig­i­tal, re­search and events.

Events: Editorial staff mem­bers gen­er­ally may not at­tend or par­tic­i­pate in events, con­fer­ences, fo­cus groups, re­treats, panel dis­cus­sions, roundta­bles or sim­i­lar gath­er­ings if they are not per­mit­ted to re­port on the pro­ceed­ings or use the in­for­ma­tion from the pro­ceed­ings in their work. Editorial staff mem­bers may at­tend such an event with the editor’s per­mis­sion and if the at­ten­dance or par­tic­i­pa­tion in the event serves a le­git­i­mate editorial pur­pose. Those le­git­i­mate pur­poses in­clude fur­ther­ing the staff mem­ber’s knowl­edge of the in­dus­try and de­vel­op­ment of new sources.

Fa­vors, food, gifts, trips: Editorial staff mem­bers will not ac­cept fa­vors, food or gifts from sources or po­ten­tial sources un­less they are un­so­licited and of nom­i­nal value. Editorial staff mem­bers will not ac­cept free trips from sources or po­ten­tial sources.

Free­lanc­ing: With per­mis­sion from se­nior ed­i­tors, editorial staff mem­bers may work for other pub­li­ca­tions as long as the other pub­li­ca­tions do not com­pete with Modern Health­care or an­other pub­li­ca­tion pub­lished by Modern Health­care’s par­ent com­pany, Crain Com­mu­ni­ca­tions; the work is done on the staff mem­ber’s own time; and the work is not com­mis­sioned by an or­ga­ni­za­tion or com­pany cov­ered by Modern Health­care.

Mar­ket re­search: Editorial staff mem­bers may not par­tic­i­pate in mar­ket re­search, polls, sur­veys or sim­i­lar ac­tiv­i­ties in which the sub­ject of the re­search, poll or sur­vey is in­di­vid­u­als, com­pa­nies or or­ga­ni­za­tions cov­ered by Modern Health­care.

Mul­ti­me­dia editorial con­tent: Mul­ti­me­dia con­tent pro­duced by the editorial staff will con­form to all pro­vi­sions of our Editorial Code of Ethics, in­clud­ing a clear dis­tinc­tion be­tween editorial and ad­ver­tis­ing con­tent.

Pla­gia­rism: Pla­gia­rism is pro­hib­ited. In­for­ma­tion used from other sources will be appropriately at­trib­uted.

Pre­pub­li­ca­tion re­view: Pre­pub­li­ca­tion re­view of draft or com­pleted editorial con­tent by sources is strictly pro­hib­ited. The pro­hi­bi­tion does not ap­ply to fact-check­ing. At their dis­cre­tion, re­porters may read quotes back to sources to en­sure their ac­cu­racy be­fore pub­li­ca­tion.

So­cial me­dia con­tent: So­cial me­dia con­tent pro­duced by the editorial staff will con­form to all pro­vi­sions of our Editorial Code of Ethics, in­clud­ing a clear dis­tinc­tion be­tween editorial and ad­ver­tis­ing con­tent.

Speak­ing en­gage­ments: No mem­ber of the editorial staff may ac­cept a fee or hon­o­rar­ium for any form of speak­ing en­gage­ment, in­clud­ing speeches, panel dis­cus­sions or host­ing an event. The pro­hi­bi­tion ap­plies to speak­ing en­gage­ments per­formed dur­ing the work­week as well as those com­pleted af­ter hours or on week­ends or hol­i­days. Un­so­licited gifts of ap­pre­ci­a­tion and of nom­i­nal value may be ac­cepted for speak­ing en­gage­ments. At the dis­cre­tion of se­nior ed­i­tors, re­im­burse­ment of rea­son­able ex­penses in­curred by Modern Health­care or the editorial staff mem­ber in con­nec­tion with a speak­ing en­gage­ment may be ac­cepted. Those ex­penses in­clude food, lodg­ing and travel.

Spon­sored editorial con­tent: One or more ad­ver­tis­ers may spon­sor editorial con­tent as long as the editorial staff con­trols the con­tent. Spon­sors will have no con­trol over the editorial con­tent. The names and/or lo­gos of spon­sors will not ap­pear on the cover of such ed­i­to­ri­ally con­trolled con­tent. Spon­sors may re­ceive an ac­knowl­edg­ment, in­clud­ing lo­gos, on the first-avail­able in­side editorial page of an ed­i­to­ri­ally con­trolled spe­cial sec­tion or sup­ple­ment.

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