Ethics, with a dose of laughs

Modern Healthcare - - OUTLIERS -

It’s no sur­prise that drug reps have it tough these days. In a new se­ries of ethics and com­pli­ance videos, ac­tors from a famed com­edy com­pany show just how far a rep will go when he dresses up his two chil­dren as med­i­cal prod­ucts and takes them trick-or-treat­ing to a physi­cian’s house.

“What are you sup­posed to be?” the physi­cian asks one of the trickor-treaters in the online video. The drug rep replies: “She’s a medipump! You know, like the lit­tle de­vice I brought by your of­fice the other day?”

Cor­pe­dia, a firm that pro­vides cor­po­rate ed­u­ca­tion for le­gal and busi­ness is­sues, de­vel­oped the videos with Sec­ond City Com­mu­ni­ca­tions, the cor­po­rate ser­vices arm of Chicago-based laugh fac­tory Sec­ond City. Other life sciences videos ad­dress off-la­bel mar­ket­ing, the Sun­shine Act, and busi­ness meals and in­cen­tives, ac­cord­ing to Cor­pe­dia.

“This is train­ing con­tent for the Youtube era that uses hu­mor to get to the truth pow­er­fully and to re­ally con­nect with peo­ple,” Tom Yor­ton, CEO of Sec­ond City Com­mu­ni­ca­tions, says in a news re­lease.

Who hasn’t dressed their kids as med­i­cal sup­plies for trick-or-treat­ing?

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