Motivating people to get screened for cancer is never an easy task. We need to think outside the box.
Program of Our Lady of the Lake and Mary Bird Perkins hosted a prostate cancer screening at a historic barbershop once frequented by B.B. King and Nat King Cole. Since African-american men are 63% more likely to develop prostate cancer than white men, barbers were educated on discussing the importance of prostate screenings with their customers. On a single Saturday last fall, 82 patrons—41 who had never been screened before—left with a new haircut and a free prostate screening.
In Montana, the Billings Clinic Cancer Center continues to build trust with tribal leadership to take cancer education to the area’s American Indian reservations. Billings coordinates events such as the Pink Shawl Ceremony, where women learn about breast cancer while sewing and fringing shawls for breast cancer survivors; health fairs held at powwows, amidst drum and native dance competitions; and an annual screening event in Billings that provides free gas cards, which attempts to address the financial difficulties incurred because of the great distances (200 to 300 miles) often needed to travel in vast Montana.
In La Crosse, Wis., the NCCCP’S Gundersen Lutheran Center for Cancer & Blood Dis-