Mo­ti­vat­ing peo­ple to get screened for can­cer is never an easy task. We need to think out­side the box.

Modern Healthcare - - OPINIONS COMMENTARY -

Pro­gram of Our Lady of the Lake and Mary Bird Perkins hosted a prostate can­cer screen­ing at a his­toric bar­ber­shop once fre­quented by B.B. King and Nat King Cole. Since African-amer­i­can men are 63% more likely to de­velop prostate can­cer than white men, bar­bers were ed­u­cated on dis­cussing the im­por­tance of prostate screen­ings with their cus­tomers. On a sin­gle Satur­day last fall, 82 pa­trons—41 who had never been screened be­fore—left with a new hair­cut and a free prostate screen­ing.

In Mon­tana, the Billings Clinic Can­cer Cen­ter con­tin­ues to build trust with tribal lead­er­ship to take can­cer ed­u­ca­tion to the area’s Amer­i­can In­dian reser­va­tions. Billings co­or­di­nates events such as the Pink Shawl Cer­e­mony, where women learn about breast can­cer while sewing and fring­ing shawls for breast can­cer sur­vivors; health fairs held at pow­wows, amidst drum and na­tive dance com­pe­ti­tions; and an an­nual screen­ing event in Billings that pro­vides free gas cards, which at­tempts to ad­dress the fi­nan­cial dif­fi­cul­ties in­curred be­cause of the great dis­tances (200 to 300 miles) of­ten needed to travel in vast Mon­tana.

In La Crosse, Wis., the NCCCP’S Gun­der­sen Lutheran Cen­ter for Can­cer & Blood Dis-

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