Politi­cos go low-pro­file with AMA ap­pear­ances

Modern Healthcare - - OUTLIERS -

What do you call a party where the pop­u­lar kids go but they don’t want any­one to know they’re there? An Amer­i­can Med­i­cal As­so­ci­a­tion meet­ing, ap­par­ently.

At the AMA Ad­vo­cacy Con­fer­ence last week in Washington, the trend con­tin­ued where high-pro­file guests show up at AMA func­tions, but don’t tell any­one about it. You may re­mem­ber we wrote of an ear­lier AMA get-to­gether that at­tracted the U.S. sur­geon gen­eral and two GOP con­gress­men with nary a bit of so­cial me­dia noise to an­nounce the pres­ence (Nov. 21, 2011, p. 36).

The trend con­tin­ued at a Feb. 14 event, where speak­ers in­cluded CNN com­men­ta­tor and for­mer pres­i­den­tial ad­viser David Ger­gen, Sen. Jon Kyl (R-ariz.) and CMS act­ing Ad­min­is­tra­tor Marilyn Taven­ner. None men­tioned on their web­sites or in Twit­ter mes­sages their ap­pear­ances, though—to be fair—it should be noted that Kyl, the GOP Se­nate whip, hasn’t tweeted since July 25. Ger­gen is much more ac­tive than Kyl on Twit­ter, but didn’t use that ve­hi­cle to men­tion his visit ei­ther. The next “up­com­ing ap­pear­ance” pro­moted on the home­page of Ger­gen’s web­site is a Feb. 8 date in Bos­ton.

Kyl’s web­site had sev­eral re­cent news re­leases and col­umns posted, but none men­tioned his AMA gig. The CMS web­site and Twit­ter ac­count did not pub­li­cize Taven­ner’s visit ei­ther.

The next day, news­man Bob Schi­ef­fer and U.S. Rep. Phil Roe (RTenn.), a physi­cian who chairs the Health, Em­ploy­ment, La­bor, and Pen­sions Sub­com­mit­tee, re­port­edly showed up. But you wouldn’t know about this by look­ing at their Twit­ter pages @Dr­philroe or @bob­schi­ef­fer. Roe also has a web­site and Face­book page, but nei­ther men­tioned his visit with the AMA.


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