Drop­ping the f-bomb on can­cer

Modern Healthcare - - OUTLIERS -

Oh, those mil­len­ni­als.

You know them: They’re the de­mo­graphic co­hort that fol­lowed Gen­er­a­tion X, known for their lin­guis­tic ir­rev­er­ence and “work-life bal­ance” and nar­cis­sism, and for never hav­ing owned a tele­phone that didn’t also have a built-in cam­era.

Now comes their can­cer char­ity: Fcancer. We’re re­sist­ing print­ing the whole name, but we think you get the idea.

Any­how, this Van­cou­ver-based or­ga­ni­za­tion is led by CEO Yael Co­hen, 25, who thought of the char­ity’s bold moniker af­ter she made a T-shirt for her mom em­bla­zoned with the phrase fol­low­ing her mom’s re­cov­ery from can­cer surgery, a news re­lease from the group says.

The group—whose 501(c)(3) ap­pli­ca­tion in the U.S. is still pend­ing with the IRS, but is rec­og­nized as a reg­is­tered char­ity in its na­tive Canada—says its mis­sion is not to fund can­cer re­search, but rather pro­mote aware­ness among mil­len­ni­als about en­cour­ag­ing their less-pro­fane fore­bears to get reg­u­lar can­cer screen­ings. “Much like the ‘birds and the bees talk’ many of us were forced to en­dure with our par­ents, this talk is all about so­cially con­scious Gen­er­a­tion Y pay­ing it for­ward and hav­ing ‘the can­cer talk’ with their par­ents,” the group says.

To raise funds, the Van­cou­ver-based group sells a va­ri­ety of mer­chan­dise fea­tur­ing its eye-catch­ing name—scarves, cuff links and stick­ers—as well as “censored” and “un­cen­sored” T-shirts.

For more in­for­ma­tion, Google it. Amaz­ingly, the name is safe is to put into a search en­gine at work. We think.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.