Dropping the f-bomb on cancer
Oh, those millennials.
You know them: They’re the demographic cohort that followed Generation X, known for their linguistic irreverence and “work-life balance” and narcissism, and for never having owned a telephone that didn’t also have a built-in camera.
Now comes their cancer charity: Fcancer. We’re resisting printing the whole name, but we think you get the idea.
Anyhow, this Vancouver-based organization is led by CEO Yael Cohen, 25, who thought of the charity’s bold moniker after she made a T-shirt for her mom emblazoned with the phrase following her mom’s recovery from cancer surgery, a news release from the group says.
The group—whose 501(c)(3) application in the U.S. is still pending with the IRS, but is recognized as a registered charity in its native Canada—says its mission is not to fund cancer research, but rather promote awareness among millennials about encouraging their less-profane forebears to get regular cancer screenings. “Much like the ‘birds and the bees talk’ many of us were forced to endure with our parents, this talk is all about socially conscious Generation Y paying it forward and having ‘the cancer talk’ with their parents,” the group says.
To raise funds, the Vancouver-based group sells a variety of merchandise featuring its eye-catching name—scarves, cuff links and stickers—as well as “censored” and “uncensored” T-shirts.
For more information, Google it. Amazingly, the name is safe is to put into a search engine at work. We think.