If you’re pas­sion­ate about de­sign …

Modern Healthcare - - OUTLIERS -

If you’re feel­ing creative, over 18 and live in Los An­ge­les County, Out

liers has a project for you. The Los An­ge­les County Depart­ment of Public Health last week launched the L.A.’S Next Sex Sym­bol con­test, at la­sexsym­bol.com, to de­sign a wrap­per for, of course, an L.a.-branded con­dom. Fund­ing comes from the Cen­ters for Dis­ease Con­trol and Preven­tion, as well as L.A. County. The win­ning 10 designs, to be cho­sen through a com­bi­na­tion of on­line vot­ing by the public and a panel of judges, will be fea­tured on 1,000,001 con­doms that will be given away in L.A. County this year as part of a public health cam­paign against sex­u­ally trans­mit­ted dis­eases. Why not just 1 mil­lion? The con­test seems to be “fa­cil­i­tated” by One Con­doms, the whole­saler for the county’s con­dom pro­gram, ac­cord­ing to a news re­lease from the health depart­ment.

So now that we’ve got that bit of brand­ing out of the way, Out­liers feels com­pelled to men­tion that you’ll have to put some brakes on your creativ­ity: “De­sign sub­mis­sions can­not in­fringe on trade­marks, in­clud­ing Los An­ge­les sports teams or fa­mous land­marks such as the Hol­ly­wood sign or the Los An­ge­les City Hall build­ing. En­tries that are con­sid­ered ob­scene or vul­gar will also be dis­qual­i­fied,” ac­cord­ing to the re­lease. Out­liers won­ders if the Kar­dashi­ans count as a fa­mous land­mark.

Although con­sid­er­ing the tagline for the cam­paign is “Show us your pack­age,” dou­ble-en­ten­dres are in. Sub­mis­sions are due June 17, with win­ners to be an­nounced June 27.

L.A. County wants your de­sign ideas.

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