On tonight’s wine list …
Beer or wine? That seems to be one choice the Marin-Sonoma IPA saw when it decided to pursue becoming an accountable care organization.
“The ‘individual practice association’ part of our name just does not tell the whole story anymore,” CEO Joel Criste told the North Bay Business Journal. It also seems to have created some sort of confusion with Marin India pale ale beer, a type of beer commonly called an IPA, from nearby Marin Brewing Co.
The new name is Meritage Medical Network, a moniker drawn from a category of blended wine using Bordeaux varietals. The group behind those wines, the Meritage Alliance, naturally comes from the same grapestomping grounds as the medical group in California’s wine country.
Outliers can only hope the good doctors at Meritage will be hosting wine tastings. After all, red wine is good for you, isn’t it?