On tonight’s wine list …

Modern Healthcare - - OUTLIERS ASIDES & INSIDES -

Beer or wine? That seems to be one choice the Marin-Sonoma IPA saw when it de­cided to pur­sue be­com­ing an ac­count­able care or­ga­ni­za­tion.

“The ‘in­di­vid­ual prac­tice as­so­ci­a­tion’ part of our name just does not tell the whole story any­more,” CEO Joel Criste told the North Bay Busi­ness Jour­nal. It also seems to have cre­ated some sort of con­fu­sion with Marin In­dia pale ale beer, a type of beer com­monly called an IPA, from nearby Marin Brew­ing Co.

The new name is Mer­itage Med­i­cal Net­work, a moniker drawn from a cat­e­gory of blended wine us­ing Bordeaux va­ri­etals. The group be­hind those wines, the Mer­itage Al­liance, nat­u­rally comes from the same grapestomp­ing grounds as the med­i­cal group in Cal­i­for­nia’s wine coun­try.

Out­liers can only hope the good doc­tors at Mer­itage will be host­ing wine tast­ings. Af­ter all, red wine is good for you, isn’t it?

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