29 | HEALTH­FIRST

Modern Healthcare - - HEALTHCARE’S HOTTEST -

WHAT IT DOES: Health­first is a not­for-profit man­aged-care or­ga­ni­za­tion that of­fers health in­sur­ance pro­grams in New York and New Jersey. HOW IT GREW:

Health­first’s “lo­cal touch and feel” has spurred the com­pany’s growth, spokes­woman Laura Vialva says. “We have been in busi­ness since 1993, and from that time our em­ployee base has grown tremen­dously, and that has helped us get out into the field and in­ter­act with our di­verse com­mu­ni­ties,” Vialva says of Health­first’s 2,300per­son staff. Health­first’s em­ploy­ees and mem­bers speak a va­ri­ety of lan­guages, and the com­pany pro­vides bilin­gual ma­te­rial and tar­geted outreach to mem­bers who do not speak English. A sign of the com­pany’s growth is a new LEED-cer­ti­fied head­quar­ters in Man­hat­tan. But Vialva prom­ises that the com­pany has not lost touch with what helped build that new of­fice.

“We are out there in the community and con­tin­u­ing to build on our cor­po­rate spon­sor­ships,” she says. “Outreach is what sets us apart from other com­pa­nies.”

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