Modern Healthcare - - HEALTHCARE’S HOTTEST -


De­vel­ops and op­er­ates free-stand­ing re­ha­bil­i­ta­tion fa­cil­i­ties in part­ner­ship with acute-care hos­pi­tals. HOW IT GREW:

Ac­cord­ing to Pres­i­dent and CEO Patrick Fos­ter, by part­ner­ing with hos­pi­tals around the coun­try to cre­ate free­stand­ing re­ha­bil­i­ta­tion cen­ters, Cen­terre has el­e­vated the qual­ity of re­hab around the coun­try.

“We looked around the coun­try, and we looked at the big hos­pi­tals and they all had re­hab units. The re­hab units in the hos­pi­tals have great ser­vices, but it is only about 3% of their busi­ness,” Fos­ter says. “We do free­stand­ing re­ha­bil­i­ta­tion hos­pi­tals, and it al­lows us to fo­cus on re­ha­bil­i­ta­tion out­side of the walls of the hospi­tal. You fo­cus on it ev­ery­day, and you take it from be­ing 3% to be­ing a shin­ing part of the busi­ness.”

Fos­ter says that Cen­terre aims to do for re­hab medicine what oth­ers have done for can­cer treat­ment. “(We cre­ate) a re­hab cen­ter of ex­cel­lence, like a can­cer cen­ter of ex­cel­lence,” he says.”

The most im­por­tant part of cre­at­ing a “cen­ter” of ex­cel­lence is form­ing a “part­ner­ship” of ex­cel­lence with the ex­ist­ing hospi­tal, Fos­ter says. To help the com­pany do that, all of Cen­terre’s key staff mem­bers have ex­pe­ri­ence work­ing in the kind of med­i­cal re­search hos­pi­tals that Cen­terre does busi­ness with. That ex­pe­ri­ence helps Cen­terre un­der­stand the re­spon­si­bil­ity hos­pi­tals have to their community. Cen­terre’s re­ha­bil­i­ta­tion hos­pi­tals adopt the char­ity-care prin­ci­ples of each fa­cil­ity it part­ners with.

Ac­cord­ing to Fos­ter, by next year Cen­terre will dou­ble the hos­pi­tals it op­er­ates. Cur­rently, the com­pany has five re­hab cen­ters around the coun­try with four more un­der con­struc­tion, a rate of ex­pan­sion that is ac­tu­ally out­stripped by the com­pany’s nearly 390% rev­enue growth over the past five years. “Our suc­cess is built on the sat­is­fac­tion of our ex­ist­ing part­ners,” Fos­ter says.

One of those re­ha­bil­i­ta­tion hos­pi­tals, now un­der con­struc­tion in Cleve­land, will be “the most tech­no­log­i­cally ad­vanced” re­ha­bil­i­ta­tion hospi­tal in the coun­try, Univer­sity Hos­pi­tals CEO Thomas Zenty III said in a state­ment. Univer­sity Hos­pi­tals is one of Cen­terre’s newer part­ners, and in a state­ment an­nounc­ing the part­ner­ship, Zenty said the new re­hab hospi­tal would en­sure “that pa­tients who need in­ten­sive phys­i­cal re­ha­bil­i­ta­tion are re­ceiv­ing the high­est qual­ity of care.”

That qual­ity of care is what Fos­ter says he is most con­cerned about; he says Cen­terre’s pas­sion for re­hab leads to “great clin­i­cal out­comes” and “su­pe­rior pa­tient care and sat­is­fac­tion,” which in­evitably makes the host­ing hos­pi­tals happy.

“We’ve done what we told our part­ners we would do,” Fos­ter says.

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