It’s all about re­la­tion­ships

Modern Healthcare - - OPINIONS / EDITORIALS -

As your re­cent ar­ti­cle ac­cu­rately points out (“Pa­tient en­gage­ment’s ob­sta­cle: hu­man na­ture,” ModernHealth­, April 11), it is the “re­la­tion­ship” or lack thereof that is go­ing to be the linch­pin in pa­tient en­gage­ment. Un­til health­care or­ga­ni­za­tions un­der­stand this and in­vest in ways to foster the re­la­tion­ships with their pa­tients out­side of the walls of the hos­pi­tal, pa­tient en­gage­ment—and there­fore loy­alty—will never grow to the depth they de­sire.

Dave Smed­ley, Pres­i­dent,Bracelets-4-Life SantaClara,Calif.

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