Adding up your men­tal health

Modern Healthcare - - OUTLIERS -

Out­liers notes a new cam­paign is en­cour­ag­ing Amer­i­cans to take an on­line test to screen for com­mon men­tal ill­nesses. Ad­vo­cacy group Men­tal Health Amer­ica is part­ner­ing with M3 In­for­ma­tion to let any­one take a three-minute screen­ing at bit.ly/13PCqqp for de­pres­sion, anx­i­ety, bipo­lar dis­or­der and post-trau­matic stress dis­or­der. At the end, you re­ceive a num­ber that eval­u­ates your men­tal health.

The cam­paign is aligned with Men­tal Health Aware­ness Month, which had trig­gered a num­ber of new cam­paigns, ads and mo­bile pro­grams aimed at help­ing peo­ple track and mon­i­tor their moods. A new mo­bile app called Mood Watch will even gen­er­ate a weekly re­port that col­lects a user’s daily emo­tions, sleep qual­ity and blood pres­sure.

How­ever, those try­ing to fol­low the “What’s Your Num­ber” cam­paign on Twit­ter may run into some pop cul­ture in­ter­fer­ence. Seems the cam­paign’s name and cor­re­spond­ing hash­tag is iden­ti­cal to a 2011 movie star­ring Anna Faris, and is used by a num­ber of Twit­ter users seek­ing a friendly phone con­ver­sa­tion with Faris’ co-star Chris Evans. And it’s also the hot new sin­gle from the Ir­ish twin pop sen­sa­tions known as Jedward. No, Out­liers had never heard of them ei­ther. Think of a pair of Gaelic Justin Biebers.

Now that’s de­press­ing.

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