Wanted: Concierge doc with Snooki am­bi­tions

Modern Healthcare - - OUTLIERS -

Out­liers must con­fess we don’t watch a lot of re­al­ity TV, but the genre’s re­cent physi­cian trend has caught our at­ten­tion.

This spring brought Bravo’s “Mar­ried to Medicine”— a sort of “Real House­wives of At­lanta” meets “Dr. 90210.” And now Out­liers has spied a cast­ing call for concierge physi­cians on Real­i­tyWanted, a site that con­nects cast­ing di­rec­tors and pro­duc­ers with peo­ple seek­ing their 15 min­utes of fame.

An un­named pro­duc­tion com­pany is seek­ing li­censed doc­tors who are at the beck and call of their clien­tele. “Do you of­fer your pa­tients a monthly or an­nual fee for en­hanced ser­vices?” the ad asks. “Do you have a dy­namic front of­fice and clin­i­cal sup­port staff?? If so we want to hear from you!!!” The pro­duc­ers say they’re ready­ing a “ground­break­ing new docu se­ries.”

The an­nounce­ment runs along­side a sep­a­rate cast­ing call for pa­tients who use concierge ser­vices, who have “given up on Oba­macare” and be­lieve pay­ing cash for med­i­cal care gets them bet­ter treat­ment.

Out­liers will as­sume the show wants only the most fab­u­lous and de­mand­ing in­di­vid­u­als—those who keep their doc­tors’ phone num­bers on speed dial and will throw a tem­per tantrum if they have to wait more than five min­utes past a sched­uled Bo­tox ap­point­ment.

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The “Mar­ried to Medicine” cast may be get­ting some com­pe­ti­tion in the physi­cian re­al­ity show genre.

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