UAE of­fers fat­ter wal­lets for thin­ner waists

Modern Healthcare - - OUTLIERS ASIDES & INSIDES -

In the United Arab Emi­rates, the phrase “worth its weight in gold” now has a lit­eral mean­ing. As part of an ef­fort to get the oil-rich Mid­dle Eastern coun­try to slim down, the govern­ment is of­fer­ing to give res­i­dents a gram of gold for each kilo­gram, roughly 2.2 pounds, they lose by Aug. 16.

Much like a boxing match, par­tic­i­pants had to weigh in by July 19 to qual­ify for gold pay­out at the con­clu­sion of the 30-day chal­lenge. The Gulf News re­ported that at least 10,000 Emi­ratis are ex­pected to have signed up, and the top three fin­ish­ers will win an ad­di­tional bonus amount of gold equiv­a­lent to 20,000 dirhams, or roughly $5,550. In­ci­den­tally, a gram of gold goes for about $41.

So, why the weight-loss push? Ev­i­dently, the UAE is not im­mune to overindulging on fast food and other poor health habits. The coun­try is even one of the top 10 fat­test na­tions in the world.

Given that well­ness pro­grams in the U.S. sim­ply of­fer gift cards or a dis­count on health in­sur­ance pre­mi­ums, in­sur­ers in this coun­try may have to raise the re­wards. But don’t bet on them of­fer­ing such a golden op­por­tu­nity.

UAE res­i­dents are hop­ing to cash in on their weight loss.

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