Achiev­ing Ac­tive Physi­cian En­gage­ment

Modern Healthcare - - PERSPECTIVES - Au­thor: Steve Corso, Man­ag­ing Di­rec­tor, MSIGHT Physi­cian En­gage­ment

In a post Pa­tient Pro­tec­tion and Af­ford­able Care Act en­vi­ron­ment, health care providers face de­creas­ing re­im­burse­ments, re­sult­ing in an im­me­di­ate need to drive down costs and im­prove qual­ity of care. Fac­tor in an in­creas­ing mo­men­tum to move the sys­tem to­ward a more value-based, co­or­di­nated ap­proach, and it’s no sur­prise that health sys­tems are clam­or­ing to join forces with physi­cian prac­tices to pre­serve their pa­tient base and re­main fi­nan­cially sta­ble.

The prob­lem is that his­tor­i­cally, re­la­tion­ships be­tween health sys­tems and lo­cal physi­cian con­stituen­cies have been strained, re­sult­ing in a health care mar­ket­place full of health care sys­tems that have built physi­cian net­works, but with very few ex­am­ples of physi­cian en­ter­prises that have been op­ti­mized. This gap is rec­og­nized in the in­dus­try as the next key hur­dle to trans­form­ing the de­liv­ery sys­tem. One thing is cer­tain: the em­ploy­ment of physi­cians does not au­to­mat­i­cally trans­late into ac­tive en­gage­ment.

At its core, physi­cian en­gage­ment holds true that the prob­a­bil­ity of ac­com­plish­ing a sys­tem-wide agenda is higher if the en­tire health sys­tem is united. How a health sys­tem em­braces a physi­cian en­ter­prise has a dra­matic ef­fect on whether physi­cians are mo­ti­vated to go be­yond the prac­tice-level fo­cus to the best in­ter­ests of the health sys­tem.

This paper dis­cusses the prin­ci­ples be­hind the best prac­tices of achiev­ing ac­tive physi­cian en­gage­ment, in­clud­ing:

● This in­di­ca­tors of achiev­ing a state of ac­tive en­gage­ment

● The three key el­e­ments of ac­tive physi­cian en­gage­ment

● The role of com­mu­ni­ca­tion as the cor­ner­stone to ac­tive en­gage­ment

● The ef­fects of ac­tive physi­cian en­gage­ment on the en­ter­prise and be­yond

“At its core, physi­cian en­gage­ment holds true that the prob­a­bil­ity of ac­com­plish­ing a sys­tem-wide agenda is higher if the en­tire health sys­tem is united. How a health sys­tem em­braces a physi­cian en­ter­prise has a dra­matic ef­fect on whether physi­cians are mo­ti­vated to go be­yond the prac­tice-level fo­cus to the best in­ter­ests of the health sys­tem.”

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